Final logos, (after improvements).

Here are all my completed radio stations logos, after I made required changes in order to improve the logos, in order for them to become more successful and professional. Changes have been considered by peer's feedback, stating advance to how each logo can be improved.

 Here is one example I received back from one of peers, the information states what is required in order to improve all three of logos more efficiently.

For this logo I changed the amount of images, by adding more pictures, (such as headphone on the, 'L' for, 'Pulse' and added the symbols for pause and play). I decided to add both of these images as it relates to the radio station, which is supplying music. Therefore I decided to add more images in order for the logo to become more appealing and attracts the audience's attention more efficiently. 

 In addition I improved this logo for, 'Lock' by adding another image, (which in this case is a gold key), one of peers stated that I should add at least one more image, in order to improve the logo's appearance. So I decided to add a image related to Lock's radio station logo. In conclusion I have improved this logo by adding at least one more image, in order to improve this radio station's logo appearance in an professional manner, by considering peer's personal opinion.

 Also for this radio station logo, which in this case is, 'Buzz', I received feedback to how to improve this logo, which was increase the size of the text and images being included. So I acknowledged this feedback by increasing the size of of logo's name, 'Buzz' and increasing the size of the images being included. These changes were required and needed, as to made the audience clearly be able to understand and read the logo more easily. Therefore this logo has been improved as I have considered feedback from peers, as I wish to improve my logo in a more successful and professional manner.

Meanings behind each logo:

For the, 'Pulse' logo I have placed each letter in different heights/levels, this is so it will attract the audience's attention more efficiently, rather than having, 'Pulse' in one straight line. Pulse logo always has a black line running down the lower centre, this is to symlibce a person's pulse/heartbeat. Therefore this then means that Pulse is a radio station providing life, and new/upbeat music to an wide audience.

For the, 'Lock' logo I have included a use of a key hole this the text stating, 'Lock' inside the key's hole, there is a always an image of an key included. By including an image of a key symbolise the audience, and the key hole symbolise the radio station, 'Lock'; this then means that the audience are unlocking new music, will available for them when wished so.

In addition for the, 'Buzz' radio station logo I have included use an positive appearing image of a bee, I have included this image in order to appeal to the younger generation; this is because young children will find a bright/vibrant image more positive; this then suggests that Buzz radio station is a positive station, suitable for all ages, but targeted for young children.

Furthermore I have included use of an stripes, (lines) in all my logo's background; this is so each logo shows they are a family, (to, 'OW!') but as well making each logo attract the audience's attention more efficiently though the use of striped background.

Why my logos fit together:
All three radio stations logos fit together because all the logos are the same length, (which is 20cm by 20cm), the logos have a stripy background but the stripes are different colours which is to show how all three logos have originality and playing a range of different music to appeal to a range of ages. Also all the logos have, 'OW!' in the corner to show what music brand it belongs to this is show the audience know that all three logos link to together. And all logos are bright and colourful which makes the radio station appear more appealing to the audience because the use of bright colours suggests that the radio stations are positive for the audience.

How they are a family:

All three logos are a family as they show use of similarities such as all three logos are bright and colourful which suggests the logos will appeal to a wide range of target audiences, the logos are all the same length and width (which is 20cm by 20cm), the background for the logos are similar (logos have a stripy background to make the logo appear more bold, appeal to the target audience more and to make the radio station's logo appear more interesting to the audience). And all three logos show they are a family of logos because the logos show the brand's name in the corner which is, 'OW!' this is to show what the logo's brands identity is.

And how they help with OW! music's brand identity:
The logos help with OW! music's brand identity because the logos state in each corner of the logo, 'OW!' this is so the audience know that all three logos are linked together, and that all the logos come from the same music brand identity. This is helpful for the audience because the audience may enjoy one radio station and if wished so the audience can listen to two other radios, this is because I have created in total three logos. Therefore all three logos help with OW! music's brand identity because it clearly states in a interesting and bold font, 'OW!' this is so the audience is aware that all three logos came from the same music brand identity. 

Evaluation for Pulse- Proof reading.

Here I have proof read my evaluation for, 'Pulse' radio station's logo, which I have created using, 'Photoshop' I found proof reading my work and adding corrections, (in red ink) very helpful as it gave me a better understanding of what is required in order to create a successful and professional final document of my final evaluation for Pulse's radio station's logo.  

Evaluation for Buzz- Proof reading.

Here I have proof read my evaluation for, 'Buzz' radio station's logo, which I have created using, 'Photoshop' I found proof reading my work and adding corrections, (in red ink) very helpful as it gave me a better understanding of what is required in order to create a successful and professional final document of my final evaluation for Buzz's radio station's logo.  

Final evaluation-Radio station logos.

Final evaluation.

Interent secondary research.

Here is more secondary research I used towards creating my social messaging campaign advertisement, all of this researched was conducted through the use of the Internet. I found this very helpful as I was, using as much resources as possible, in order to have a better understanding of how to create a successful social messaging campaign advertisement.

This screen shot is from this website:

http://www.moreaboutadvertising.com 

This screen shot is from this website: 

https://en.wikipedia.org/?title=Advertising 

This screen shot is from this website: 

https://en.wikipedia.org/?title=Advertising  

This screen shot is from this website: 

https://en.wikipedia.org/?title=Advertising  

This screenshot is from this website:

https://www.wpp.com/wpp/marketing/advertising/ 

This screenshot is from this website:

http://www.fastcompany.com/1702130/future-advertising 

This screenshot is from this website:

http://www.fastcompany.com/1702130/future-advertising 

Final ident report.

Final Ident Report.

Article about research.

Media Researcher Article.

Books secondary research

Here is all the secondary research I used towards creating my social messaging campaign advertisement, this helped me towards creating my advertisement as it gave me a clear understanding as what is required to make a successful and conventional advert, as well as how to efficiently target my audience.

What my focus group discovered -Social messaging campaign advertisement.

In addition I filmed a focus group asking a range of questions, after members of my focus group watched my completed advertisement. (The members of my focus group was aged 13-18 years of age; relating to my chosen target audience for my social messaging campaign advertisement). When I asked my focus group the first question of, ‘What is the purpose of the advertisement’? I discovered that one of members of my focus answered, “It is to communicate cyber bullying to an audience that it’s wrong and that it should be stopped”. This shows female teenagers, 13-18 years of age, understood the purpose behind the campaign’s advertisement. This shows I discovered by asking this question that my both my focus group and target audience, understood the purpose behind the advertisement. The second I asked my focus group was, ‘What do you think the target audience for this advertisement is’? One of the members of my focus group answered, “You can experience it at any age, so younger then teenagers, so anyone. But mainly teenagers”. This then shows that my advertisement can appeal to any target audience age, as they believe the advertisement message reaches all ages, but mainly teenagers; this is because cyber bullying is known to effect mainly teenagers, (males and females aged 13-18).



Furthermore I asked my focus group the third question which was, ‘How has the company targeted this audience’, one member of the focus group said, “The actor in it, is really young, and she wears youthful clothing”. This shows I have successful targeted my audience of males and females, 13-18 years of age, due to the fact I have appeal to this age group though the use of including an actor whom is in my target audience age range of 13-18, I have also targeted my audience successful though the use of costume; this is because one of members of my focus group believed the actor included wears youthful clothing; this is reflected onto my advertisement, due to the fact it then makes my campaign’s advertisement appear more up to date, as the costume included in the advertisement is youthful. I then asked my focus group the next question, ‘Do you think the campaign’s advertisement is vibrant and youthful? And why?’ one of my members of my focus group answered by saying, “The adverts not horrific, you don’t really see any graphic stuff, you just see people speaking”. This then shows that my advertisement is vibrant and youthful, as there is no negativity being included in the advert, which then makes the advertisement appear more positive and shows the campaign’s advertisement is communicating a positive message instead of a depressing and negative meaning to the audience.

I then asked the fifth question to my focus group which was, ‘Do you think the advertisement is communicating a positive message? And why?’, one of the members from my focus answered by saying, “I think it is communicating a positive message, because the person resolves it in a calm way, and then don’t lash out on everyone”. This then shows that both my focus group and my target audience believes my advert is communicating a positive message; this is because my focus group state the actor deals and resolves with the situation, (being cyber bullied online) sensible, as well as communicating to the audience what to do if they may be in similar situation. The next questioned I asked was, ‘Could you clearly see the company’s tagline of, ‘Stay connected. Stay safe’ being displayed in the advertisement successful?’, one of my members group members stated, “The tagline was very clear, towards the end of the video because it was bold and in green, which symbolices peace”. In result this shows I have successfully displayed the company’s tagline of, ‘Stay connected. Stay safe’ efficiently, due to the fact the target audience clearly saw the tagline, as well as understand the symbolic meaning behind the choice of colour being included in the text. For my last question I asked my focus group, ‘Do you think the use of incorporating use of helpful, one of the members of my focus group answered by saying, “I think it was helpful because the users can find useful details, if they could use, if they were ever in that situation”. Therefore this shows members of my target audience are fully aware that it is helpful for an campaigns’ advertisement to incorporate use of contract details, in order they feel they need help with any cyber bullying issues the audience may suffer or know others whom suffer from cyber bullying while on the Internet.


Here is my focus group:

Completed evaluation.

Here is my completed evaluation, I have acknowledged feedback given from my client, (such as proof reading of my evaluation) in order to create a successful evaluation of my social messaging campaign advertisement.
 

Focus group-Social messaging campaign advertisement.

Here is my completed focus group; this focus group helped me understand the positives and negatives surrounding my social messaging campaign advertisement. So I will need to change my advert slightly in order to create a more successful and conventional advertisement.

Focus group questions.

1.) What is the purpose of the advertisement? 

2.) What do you think the target audience for this advertisement is?

3.) How has the company targeted this audience?

4.) Do you think the campaign's advertisement is vibrant and youthful? And why?

5.) Do you think the advertisement is communicating a positive message? And why?

6.) Could you clearly see the company's tagline of, 'Stay connected. Stay safe' being displayed in the advertisement successful?

7.) Do you think the use of incorporating use of helpful website and phone number for help, successful? And why? 

Feedback from client.

Here is the feedback I received back from client after watching my social messaging campaign advertisement first draft. This feedback is crucial in order for myself to be aware of what is required for my final advertisement to be a successful and conventional campaign advertisement. 

Self Evaluation.

I personally believe that my social messaging campaign advertisement  is successful, due to the fact I have clearly communicated a message to the audience, (which in this case is how cyber bullying effects a person and how to resolve cyber bullying). However I think I could improve my advertisement by slowing down the pace of footage; this is because I increased the speed of the footage, in order for the audience to clearly see a storyline and message being communicated. Overall I believed I have appealed to my target audience of males and females aged 13-18 years of age, this is because I have included use of character whom appears to be in the age range of 13-18 years of age, this then means by target audience is able to relate to main character more efficiently. As well as I have decided to use a location setting and costume choice which will appeal to my target audience successful, as males and females aged 13-18 years of age will live in a similar living environment, (shown in the advent) as well as the audience may wear similar clothing to the character shown in the advertisement, (this is because the costume that the character wears in the advert is causal and everyday clothing).

In my advertisement I have incorporated use of the technique, emotional response. This technique is included in my advert as it is providing a solution to a problem, (which in this case is a solution to cyber bullying issues). Also the audience may feel compassion for the main character, (played by myself, Clare O'Mara), this is because the character expresses negative emotions, which the makes the audience feel sympathy and compassion for the character, whom is a victim of cyber bullying. Also the use of persuasive techniques has been included in this advert, which in this case is reward power, this is included because the message of the advert promises the audience a positive benefit, (such as you can resolve cyber bullying in a positive and sensible manner, leading to pleasant and rewarding results). The chosen style of my completed advertisement is dramatic; this is so the audience fully understand that cyber bullying is a serious and fragile issue, which must be communicated in a sensible and appropriate manner. The overall conventions that my advertisements includes is use of a character/actor, company's logo being displayed clearly, music being played in the background and a message being communicated to the audience, (which in this case is how cyber bullying effects a person as well as how to resolve issues, if the audience may be a victim on cyber bullying). Therefore this shows by including a range of different conventions within an advertisement is important, this is because by including a range of different conventions creates a successful and professional social messaging campaign advertisement. 

Presentation of research.

Here is the list of websites, I used to carry out my research in order to create a successful and conventional social messaging campaign advertisement. (This reference document was given to my client during my presentation of planning).

References of Websites Used for Research.

First draft of-Evaluation Report.

Changes made to advert compared to animatic-original intentions.

Changes made to advert compared to animatic.

For filming my advertisement I realised in order for my advertisement to become more relatable for my target audience, (male and females aged 13-18 years of age) I decided to use a prop of a mobile phone device instead of a laptop, this is so my audience could relate to the storyline more successful.


I also decided to change the music for my advertisement; this is because the music I originally decided to use, did not successful relate/suit my advertisement, so I decided to change my music, in order to create a more calm and relaxed atmosphere. For my animatic idea I decided to use the music, (taken from, 'Sound cloud)' called, 'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'. However even known this song is powerful and creates an positive atmosphere it made my advertisement appeared less serious and dramatic, so I then use Sound cloud to search for a song that would fit and benefit my advertisement in a more appropriate and successful manner, I then discovered a song on Sound cloud called, 'Change The Way You Kiss Me ft Example', which I believed created a more appealing and calm atmosphere for the audience watching. Therefore I decided to change the music,(playing in the background of my advertisement) in order for the storyline and meaning behind the advertisement become more serious, (which in this case is to help stop cyber bullying). Animatic music,'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'.

 


Completed advertisement music,'Change The Way You Kiss Me ft Example'.




As well as I decided to increase the length of the advertisement, (my animatic was 25 seconds whereas my final advertisement is 29 seconds in duration). So I decided to expand the length of my advertisement as I filmed a large amount of footage, (which included a wide range of different shot types/angles and information about the company, 'Connexcast'. So in order for the storyline of the advert to become clear and meaning full I would have to make my advertisement go from 25 seconds to no longer then 30 seconds, (my final advertisement is 29 seconds long)







 Animatic:
 



 Completed advertisement:

Final social messaging campaign advertisement

'Hiding in a screen'.


Evaluation:

WWW, (what went well): I incorporated use of the special effect, 'super expose', (seen when myself, Clare O'Mara reads the messages sent from the cyber bully, played by Kathryn Clark, this symbolises the main character reading the messages sent, but as well so the audience can read the messages from the main character's point of view). By using this special effect will then makes my advertisement appear more professional and original as it is uncommon for social messaging campaign adverts to include use of special effects, such as super expose.


WWW, (what went well): Also in my advertisement I included text layed upon my footage of my advert, this is so my audience could remain watching the advert but still understand the message being communicated to them, which in this case is, 'Stay connect. Stay safe' this message means myself and the company wish the audience to still use the Internet/social networking sites but use safetly.


WWW, (what went well): In the end of the advertisement I also included use of helpful websites and phone numbers, this is so if the audience wish to request help on issues involving cyber bullying then the audience will feel comforted knowing there are websites and people available to help those who are and may be a victim of cyber bullying.


EBI, (even better if): However I can improve my advertisement by included the logo more boldly and clearly instead of the logo being included subliminally, (the logo is seen when the main character exists the location). Therefore this advert can be improved by including the company, ('Connescast') logo more clearly in order for the audience to understand that this advertisement is official and professional.

EBI, (even better if): As well as this advert can be improved by displaying the main character's emotions more clearly, this is so the audience is able to understand the storyline/situation more efficiently as they understand how cyber bullying may effect a person.


EBI, (even better if): On the other hand this social messaging campaign advertisement can be improved more successfully by slowing down the footage; this is because the audience may find the advertisement confusing and unappealing as the advert has been sped up, (the reason behind speeding up the duration of the footage was so the storyline is still be included without having to remove any important footage which will play a key part in the storyline of the advertisement). Therefore this social messaging campaign advertisement can be improved by decreasing the speed of the original footage.

Reflecting on my filming experience so far.

What did you film?
For my social messaging campaign advertisement I filmed myself, (Clare O’Mara) communicating the idea of how cyber bullying can affect a person but mainly focusing on how a victim of cyber bullying should deal with the satiation is a correct and sensible manner. So I filmed myself entering the chosen location/setting of the advert, displaying emotions of the character, (though the use of facial expressions and body language), in which way the character is being cyber bullied, (which in this case the character is being bullied by her appearance) and how the character resolves this issue in a responsible and appropriate manner.



When did you film?
For my social messaging campaign advertisement I filmed on the 5^th February 2015, I decided to film this day as it gave me a large amount of time to film my advert, this will then help me create a more successful advertisement if I have large amount of time to film my advert.


WWW, (What went well):

-WWW, (what went well): When filming my advertisement I discovered that I filmed a range of different shot types/angles, this is so I could capture the character using the prop, (which in this case is a mobile phone) as well as the character displaying a range of different emotions. Therefore by including a range of different shot types and angles will help my final advert become more successful as I have used different shot types and angles in order for the advert to become more professional and appealing for the audience watching.


-WWW, (what went well): Also when filming my advert I included the form of a, ‘realist narrative’, (this is when the storyline is realist). This will make my final advertisement become more successful as the audience will be able to relate to characters and storyline more effetely, then making my advertisement become more professional as the audience are able to understand the advert/narrative more efficiently though the use of the social messaging campaign advertisement’s storyline.

-WWW, (what went well): For filming my advert I also included use of, ‘persuasive techniques’, which in this case was ‘reward power’, (this is when the product promises some positive benefit). I communicated this type of technique by displaying methods in which my audience can help stop cyber bullying and if the audience may be a victim of cyber bullying then the advertisement communicates how the character does not act in a negative way but instead acts in a positive and
responsible way. This technique is used so the audience does not feel depressed or upset while watching the advert but instead feels positive which will then be reflected if the audience is cyber bullied online, (if the audience is cyber bullied online they will not act in negative way but instead a positive manner).



EBI, (Even better if):


EBI, (even better if): Displaying the technique of, ‘emotional response’ more clearly and efficiently, I may then have to re-film my myself, (Clare O’Mara) in order to display the character’s emotions more clearly, this is so emotional response of compassion becomes more clear to see, feel and understand by the audience.


EBI, (even better if): When filming I need to improve on is I need to make sure all experiment, (such as camera) is fully charged, this is because when I was nearly finished filming my camera’s battery was running low, which meant I had to quickly finished up filming in order to record the amount of footage I wish and needed to record. Therefore when filming I need to make sure all experiment is fully charged, (such as the camera I will be using) in order to record a large amount of footage I wish.


EBI, (even better if): Also when filming I may need to improve on deleting footage that I do not wish to use for my final advertisement, this is so to save memory and space for filming footage I do wish to use. Therefore when filming I need to make sure I delete any footage that I do not wish to use for my final advert in order to record footage I will wish to use for my social messaging campaign advertisement.

Did you need to reshoot anything?
I may need to reshoot the main character, (played by myself, Clare O’Mara) displaying emotions more clearly; this is so the storyline becomes easier to understand for the audience. Therefore I may need to reshoot the main character communicating emotions more clearly, (such as facial expressions), in order for the audience to understand the advertisement storyline more efficiently.





Did you stick to your storyboards?
When I was filming my social messaging campaign advertisement I did use the storyboards though out but the only time I did not use the storyboards was when I decided to add extra parts/scenes to my advertisement, this is so the storyline of my advert will become more clear to understand by the audience making the advertisement then appear more professional and successful for the audience watching.



Were you well prepared enough?
I believed I was fully prepared as I made sure my camera was fully charged, making sure I had all the correct experiment needed to film this advertisement as well as making sure there was no hazards in the location settings which may become a risk for myself or others when filming.




What have you learned about filming from this experience?
I learned that it is very difficult filming alone as well as filming myself, (alone), however I found the whole filming experience helpful as it gave me a better understanding of how to film different shot types/angles when filming.

First draft and evaluation of advert.

Evaluation:

WWW, (what went well): For my social messaging campaign advertisement I have included use of the special effect, 'super expose', this is so my advertisement will become more meaning full as well as original; this is because it is not common for social messaging campaign advertisements to use the special effect of super expose.



WWW, (what went well): I have also used the logo of the company clearly, using the special effect, 'super expose' this is so the audience can watch the advert while at the same time see the company's logo being displayed in the advertisement.


WWW, (what went well): My advert is successful as well as I have incorporated use of a storyline, (which in this case is a young female is cyber bullied on a social networking site, but resolves the issue by reporting/blocking the cyber bully). Therefore this shows by including use of a storyline within my advert will then make it become more interesting and appealing for the audience to watch the social messaging campaign advertisement.


EBI, (even better if): However my advertisement can be improved my shorten the length of the advert/footage, this is because my advertisement at the moment is 34 seconds long and needs to be 25-30 seconds in length. This then shows in order to improve my advert I will need to shorten the advert in order for the audience to still wish to watch the advert and understand the concept behind it.


EBI, (even better if): As well as my social messaging campaign advertisement can be improved by making the footage/clips clearer to understand for the audience watching, this can be completed by slowing down the pace of the speed of the footage, (this can be changed but editing the speed of the  selected clip).


EBI, (even better if): On the other hand I can improve my advertisement by making the character's emotions, become clearer to see/understand. This can be improved my re-filming a selection of the advert where the character's emotions, (such as facial expressions) are easier to understand, this is so the audience will understand the storyline of the advertisement more efficiently and successful.

Social messaging campaign advert's logo.

Here I have created a logo for my social messaging campaign advertisement, I have created this logo using the software of, 'Adobe Photoshop C36'. I then made the size of the paper 15cm by 15cm, in order for the logo to become clear to read by the audience, and so the image and text does not appear unappealing and unprofessional. I have decided to use a fist to symbolise wanting/wishing to help others though the use of communication, I also decided to use the colour, 'green' on the logo's fist in order to symbolise peace; this is so the company and advertisement does not appear aggressive but instead appears serious, helpful and sensitive. Also I decided to include the company's name, which the audience can see on the logo stating, 'Connexcast'; I have included the company's name within the logo in order for the audience to understand that this advertisement and logo is professional and an official company. In conclusion this shows I have created a logo for my company displaying both the company's name as well as a symbolic meaning in order to reflect on the company in a positive manner.

Questionnaire examples.

Here is are four examples of completed questionnaires taken by my fellow peers, each questionnaire was taken by an individual in order to receive effect and efficient information to help me towards creating a professional advertisement made to appeal to my target audience of male and females aged 13-18 years of age.

Example of questionnaire one:

Example of questionnaire two:

Example of questionnaire three:

Example of questionnaire four: