Final social messaging campaign advertisement

'Hiding in a screen'.


Evaluation:

WWW, (what went well): I incorporated use of the special effect, 'super expose', (seen when myself, Clare O'Mara reads the messages sent from the cyber bully, played by Kathryn Clark, this symbolises the main character reading the messages sent, but as well so the audience can read the messages from the main character's point of view). By using this special effect will then makes my advertisement appear more professional and original as it is uncommon for social messaging campaign adverts to include use of special effects, such as super expose.


WWW, (what went well): Also in my advertisement I included text layed upon my footage of my advert, this is so my audience could remain watching the advert but still understand the message being communicated to them, which in this case is, 'Stay connect. Stay safe' this message means myself and the company wish the audience to still use the Internet/social networking sites but use safetly.


WWW, (what went well): In the end of the advertisement I also included use of helpful websites and phone numbers, this is so if the audience wish to request help on issues involving cyber bullying then the audience will feel comforted knowing there are websites and people available to help those who are and may be a victim of cyber bullying.


EBI, (even better if): However I can improve my advertisement by included the logo more boldly and clearly instead of the logo being included subliminally, (the logo is seen when the main character exists the location). Therefore this advert can be improved by including the company, ('Connescast') logo more clearly in order for the audience to understand that this advertisement is official and professional.

EBI, (even better if): As well as this advert can be improved by displaying the main character's emotions more clearly, this is so the audience is able to understand the storyline/situation more efficiently as they understand how cyber bullying may effect a person.


EBI, (even better if): On the other hand this social messaging campaign advertisement can be improved more successfully by slowing down the footage; this is because the audience may find the advertisement confusing and unappealing as the advert has been sped up, (the reason behind speeding up the duration of the footage was so the storyline is still be included without having to remove any important footage which will play a key part in the storyline of the advertisement). Therefore this social messaging campaign advertisement can be improved by decreasing the speed of the original footage.

First draft and evaluation of advert.

Evaluation:

WWW, (what went well): For my social messaging campaign advertisement I have included use of the special effect, 'super expose', this is so my advertisement will become more meaning full as well as original; this is because it is not common for social messaging campaign advertisements to use the special effect of super expose.



WWW, (what went well): I have also used the logo of the company clearly, using the special effect, 'super expose' this is so the audience can watch the advert while at the same time see the company's logo being displayed in the advertisement.


WWW, (what went well): My advert is successful as well as I have incorporated use of a storyline, (which in this case is a young female is cyber bullied on a social networking site, but resolves the issue by reporting/blocking the cyber bully). Therefore this shows by including use of a storyline within my advert will then make it become more interesting and appealing for the audience to watch the social messaging campaign advertisement.


EBI, (even better if): However my advertisement can be improved my shorten the length of the advert/footage, this is because my advertisement at the moment is 34 seconds long and needs to be 25-30 seconds in length. This then shows in order to improve my advert I will need to shorten the advert in order for the audience to still wish to watch the advert and understand the concept behind it.


EBI, (even better if): As well as my social messaging campaign advertisement can be improved by making the footage/clips clearer to understand for the audience watching, this can be completed by slowing down the pace of the speed of the footage, (this can be changed but editing the speed of the  selected clip).


EBI, (even better if): On the other hand I can improve my advertisement by making the character's emotions, become clearer to see/understand. This can be improved my re-filming a selection of the advert where the character's emotions, (such as facial expressions) are easier to understand, this is so the audience will understand the storyline of the advertisement more efficiently and successful.