First draft and evaluation of advert.

Evaluation:

WWW, (what went well): For my social messaging campaign advertisement I have included use of the special effect, 'super expose', this is so my advertisement will become more meaning full as well as original; this is because it is not common for social messaging campaign advertisements to use the special effect of super expose.



WWW, (what went well): I have also used the logo of the company clearly, using the special effect, 'super expose' this is so the audience can watch the advert while at the same time see the company's logo being displayed in the advertisement.


WWW, (what went well): My advert is successful as well as I have incorporated use of a storyline, (which in this case is a young female is cyber bullied on a social networking site, but resolves the issue by reporting/blocking the cyber bully). Therefore this shows by including use of a storyline within my advert will then make it become more interesting and appealing for the audience to watch the social messaging campaign advertisement.


EBI, (even better if): However my advertisement can be improved my shorten the length of the advert/footage, this is because my advertisement at the moment is 34 seconds long and needs to be 25-30 seconds in length. This then shows in order to improve my advert I will need to shorten the advert in order for the audience to still wish to watch the advert and understand the concept behind it.


EBI, (even better if): As well as my social messaging campaign advertisement can be improved by making the footage/clips clearer to understand for the audience watching, this can be completed by slowing down the pace of the speed of the footage, (this can be changed but editing the speed of the  selected clip).


EBI, (even better if): On the other hand I can improve my advertisement by making the character's emotions, become clearer to see/understand. This can be improved my re-filming a selection of the advert where the character's emotions, (such as facial expressions) are easier to understand, this is so the audience will understand the storyline of the advertisement more efficiently and successful.