Self Evaluation.

I personally believe that my social messaging campaign advertisement  is successful, due to the fact I have clearly communicated a message to the audience, (which in this case is how cyber bullying effects a person and how to resolve cyber bullying). However I think I could improve my advertisement by slowing down the pace of footage; this is because I increased the speed of the footage, in order for the audience to clearly see a storyline and message being communicated. Overall I believed I have appealed to my target audience of males and females aged 13-18 years of age, this is because I have included use of character whom appears to be in the age range of 13-18 years of age, this then means by target audience is able to relate to main character more efficiently. As well as I have decided to use a location setting and costume choice which will appeal to my target audience successful, as males and females aged 13-18 years of age will live in a similar living environment, (shown in the advent) as well as the audience may wear similar clothing to the character shown in the advertisement, (this is because the costume that the character wears in the advert is causal and everyday clothing).

In my advertisement I have incorporated use of the technique, emotional response. This technique is included in my advert as it is providing a solution to a problem, (which in this case is a solution to cyber bullying issues). Also the audience may feel compassion for the main character, (played by myself, Clare O'Mara), this is because the character expresses negative emotions, which the makes the audience feel sympathy and compassion for the character, whom is a victim of cyber bullying. Also the use of persuasive techniques has been included in this advert, which in this case is reward power, this is included because the message of the advert promises the audience a positive benefit, (such as you can resolve cyber bullying in a positive and sensible manner, leading to pleasant and rewarding results). The chosen style of my completed advertisement is dramatic; this is so the audience fully understand that cyber bullying is a serious and fragile issue, which must be communicated in a sensible and appropriate manner. The overall conventions that my advertisements includes is use of a character/actor, company's logo being displayed clearly, music being played in the background and a message being communicated to the audience, (which in this case is how cyber bullying effects a person as well as how to resolve issues, if the audience may be a victim on cyber bullying). Therefore this shows by including a range of different conventions within an advertisement is important, this is because by including a range of different conventions creates a successful and professional social messaging campaign advertisement.