Completed evaluation.

Here is my completed evaluation, I have acknowledged feedback given from my client, (such as proof reading of my evaluation) in order to create a successful evaluation of my social messaging campaign advertisement.
 

Self Evaluation.

I personally believe that my social messaging campaign advertisement  is successful, due to the fact I have clearly communicated a message to the audience, (which in this case is how cyber bullying effects a person and how to resolve cyber bullying). However I think I could improve my advertisement by slowing down the pace of footage; this is because I increased the speed of the footage, in order for the audience to clearly see a storyline and message being communicated. Overall I believed I have appealed to my target audience of males and females aged 13-18 years of age, this is because I have included use of character whom appears to be in the age range of 13-18 years of age, this then means by target audience is able to relate to main character more efficiently. As well as I have decided to use a location setting and costume choice which will appeal to my target audience successful, as males and females aged 13-18 years of age will live in a similar living environment, (shown in the advent) as well as the audience may wear similar clothing to the character shown in the advertisement, (this is because the costume that the character wears in the advert is causal and everyday clothing).

In my advertisement I have incorporated use of the technique, emotional response. This technique is included in my advert as it is providing a solution to a problem, (which in this case is a solution to cyber bullying issues). Also the audience may feel compassion for the main character, (played by myself, Clare O'Mara), this is because the character expresses negative emotions, which the makes the audience feel sympathy and compassion for the character, whom is a victim of cyber bullying. Also the use of persuasive techniques has been included in this advert, which in this case is reward power, this is included because the message of the advert promises the audience a positive benefit, (such as you can resolve cyber bullying in a positive and sensible manner, leading to pleasant and rewarding results). The chosen style of my completed advertisement is dramatic; this is so the audience fully understand that cyber bullying is a serious and fragile issue, which must be communicated in a sensible and appropriate manner. The overall conventions that my advertisements includes is use of a character/actor, company's logo being displayed clearly, music being played in the background and a message being communicated to the audience, (which in this case is how cyber bullying effects a person as well as how to resolve issues, if the audience may be a victim on cyber bullying). Therefore this shows by including a range of different conventions within an advertisement is important, this is because by including a range of different conventions creates a successful and professional social messaging campaign advertisement. 

First draft of-Evaluation Report.

Changes made to advert compared to animatic-original intentions.

Changes made to advert compared to animatic.

For filming my advertisement I realised in order for my advertisement to become more relatable for my target audience, (male and females aged 13-18 years of age) I decided to use a prop of a mobile phone device instead of a laptop, this is so my audience could relate to the storyline more successful.


I also decided to change the music for my advertisement; this is because the music I originally decided to use, did not successful relate/suit my advertisement, so I decided to change my music, in order to create a more calm and relaxed atmosphere. For my animatic idea I decided to use the music, (taken from, 'Sound cloud)' called, 'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'. However even known this song is powerful and creates an positive atmosphere it made my advertisement appeared less serious and dramatic, so I then use Sound cloud to search for a song that would fit and benefit my advertisement in a more appropriate and successful manner, I then discovered a song on Sound cloud called, 'Change The Way You Kiss Me ft Example', which I believed created a more appealing and calm atmosphere for the audience watching. Therefore I decided to change the music,(playing in the background of my advertisement) in order for the storyline and meaning behind the advertisement become more serious, (which in this case is to help stop cyber bullying). Animatic music,'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'.

 


Completed advertisement music,'Change The Way You Kiss Me ft Example'.




As well as I decided to increase the length of the advertisement, (my animatic was 25 seconds whereas my final advertisement is 29 seconds in duration). So I decided to expand the length of my advertisement as I filmed a large amount of footage, (which included a wide range of different shot types/angles and information about the company, 'Connexcast'. So in order for the storyline of the advert to become clear and meaning full I would have to make my advertisement go from 25 seconds to no longer then 30 seconds, (my final advertisement is 29 seconds long)







 Animatic:
 



 Completed advertisement:

Reflecting on my filming experience so far.

What did you film?
For my social messaging campaign advertisement I filmed myself, (Clare O’Mara) communicating the idea of how cyber bullying can affect a person but mainly focusing on how a victim of cyber bullying should deal with the satiation is a correct and sensible manner. So I filmed myself entering the chosen location/setting of the advert, displaying emotions of the character, (though the use of facial expressions and body language), in which way the character is being cyber bullied, (which in this case the character is being bullied by her appearance) and how the character resolves this issue in a responsible and appropriate manner.



When did you film?
For my social messaging campaign advertisement I filmed on the 5^th February 2015, I decided to film this day as it gave me a large amount of time to film my advert, this will then help me create a more successful advertisement if I have large amount of time to film my advert.


WWW, (What went well):

-WWW, (what went well): When filming my advertisement I discovered that I filmed a range of different shot types/angles, this is so I could capture the character using the prop, (which in this case is a mobile phone) as well as the character displaying a range of different emotions. Therefore by including a range of different shot types and angles will help my final advert become more successful as I have used different shot types and angles in order for the advert to become more professional and appealing for the audience watching.


-WWW, (what went well): Also when filming my advert I included the form of a, ‘realist narrative’, (this is when the storyline is realist). This will make my final advertisement become more successful as the audience will be able to relate to characters and storyline more effetely, then making my advertisement become more professional as the audience are able to understand the advert/narrative more efficiently though the use of the social messaging campaign advertisement’s storyline.

-WWW, (what went well): For filming my advert I also included use of, ‘persuasive techniques’, which in this case was ‘reward power’, (this is when the product promises some positive benefit). I communicated this type of technique by displaying methods in which my audience can help stop cyber bullying and if the audience may be a victim of cyber bullying then the advertisement communicates how the character does not act in a negative way but instead acts in a positive and
responsible way. This technique is used so the audience does not feel depressed or upset while watching the advert but instead feels positive which will then be reflected if the audience is cyber bullied online, (if the audience is cyber bullied online they will not act in negative way but instead a positive manner).



EBI, (Even better if):


EBI, (even better if): Displaying the technique of, ‘emotional response’ more clearly and efficiently, I may then have to re-film my myself, (Clare O’Mara) in order to display the character’s emotions more clearly, this is so emotional response of compassion becomes more clear to see, feel and understand by the audience.


EBI, (even better if): When filming I need to improve on is I need to make sure all experiment, (such as camera) is fully charged, this is because when I was nearly finished filming my camera’s battery was running low, which meant I had to quickly finished up filming in order to record the amount of footage I wish and needed to record. Therefore when filming I need to make sure all experiment is fully charged, (such as the camera I will be using) in order to record a large amount of footage I wish.


EBI, (even better if): Also when filming I may need to improve on deleting footage that I do not wish to use for my final advertisement, this is so to save memory and space for filming footage I do wish to use. Therefore when filming I need to make sure I delete any footage that I do not wish to use for my final advert in order to record footage I will wish to use for my social messaging campaign advertisement.

Did you need to reshoot anything?
I may need to reshoot the main character, (played by myself, Clare O’Mara) displaying emotions more clearly; this is so the storyline becomes easier to understand for the audience. Therefore I may need to reshoot the main character communicating emotions more clearly, (such as facial expressions), in order for the audience to understand the advertisement storyline more efficiently.





Did you stick to your storyboards?
When I was filming my social messaging campaign advertisement I did use the storyboards though out but the only time I did not use the storyboards was when I decided to add extra parts/scenes to my advertisement, this is so the storyline of my advert will become more clear to understand by the audience making the advertisement then appear more professional and successful for the audience watching.



Were you well prepared enough?
I believed I was fully prepared as I made sure my camera was fully charged, making sure I had all the correct experiment needed to film this advertisement as well as making sure there was no hazards in the location settings which may become a risk for myself or others when filming.




What have you learned about filming from this experience?
I learned that it is very difficult filming alone as well as filming myself, (alone), however I found the whole filming experience helpful as it gave me a better understanding of how to film different shot types/angles when filming.