Changes made to advert compared to animatic-original intentions.

Changes made to advert compared to animatic.

For filming my advertisement I realised in order for my advertisement to become more relatable for my target audience, (male and females aged 13-18 years of age) I decided to use a prop of a mobile phone device instead of a laptop, this is so my audience could relate to the storyline more successful.


I also decided to change the music for my advertisement; this is because the music I originally decided to use, did not successful relate/suit my advertisement, so I decided to change my music, in order to create a more calm and relaxed atmosphere. For my animatic idea I decided to use the music, (taken from, 'Sound cloud)' called, 'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'. However even known this song is powerful and creates an positive atmosphere it made my advertisement appeared less serious and dramatic, so I then use Sound cloud to search for a song that would fit and benefit my advertisement in a more appropriate and successful manner, I then discovered a song on Sound cloud called, 'Change The Way You Kiss Me ft Example', which I believed created a more appealing and calm atmosphere for the audience watching. Therefore I decided to change the music,(playing in the background of my advertisement) in order for the storyline and meaning behind the advertisement become more serious, (which in this case is to help stop cyber bullying). Animatic music,'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'.

 


Completed advertisement music,'Change The Way You Kiss Me ft Example'.




As well as I decided to increase the length of the advertisement, (my animatic was 25 seconds whereas my final advertisement is 29 seconds in duration). So I decided to expand the length of my advertisement as I filmed a large amount of footage, (which included a wide range of different shot types/angles and information about the company, 'Connexcast'. So in order for the storyline of the advert to become clear and meaning full I would have to make my advertisement go from 25 seconds to no longer then 30 seconds, (my final advertisement is 29 seconds long)







 Animatic:
 



 Completed advertisement: