Reflecting on my filming experience so far.

What did you film?
For my social messaging campaign advertisement I filmed myself, (Clare O’Mara) communicating the idea of how cyber bullying can affect a person but mainly focusing on how a victim of cyber bullying should deal with the satiation is a correct and sensible manner. So I filmed myself entering the chosen location/setting of the advert, displaying emotions of the character, (though the use of facial expressions and body language), in which way the character is being cyber bullied, (which in this case the character is being bullied by her appearance) and how the character resolves this issue in a responsible and appropriate manner.



When did you film?
For my social messaging campaign advertisement I filmed on the 5^th February 2015, I decided to film this day as it gave me a large amount of time to film my advert, this will then help me create a more successful advertisement if I have large amount of time to film my advert.


WWW, (What went well):

-WWW, (what went well): When filming my advertisement I discovered that I filmed a range of different shot types/angles, this is so I could capture the character using the prop, (which in this case is a mobile phone) as well as the character displaying a range of different emotions. Therefore by including a range of different shot types and angles will help my final advert become more successful as I have used different shot types and angles in order for the advert to become more professional and appealing for the audience watching.


-WWW, (what went well): Also when filming my advert I included the form of a, ‘realist narrative’, (this is when the storyline is realist). This will make my final advertisement become more successful as the audience will be able to relate to characters and storyline more effetely, then making my advertisement become more professional as the audience are able to understand the advert/narrative more efficiently though the use of the social messaging campaign advertisement’s storyline.

-WWW, (what went well): For filming my advert I also included use of, ‘persuasive techniques’, which in this case was ‘reward power’, (this is when the product promises some positive benefit). I communicated this type of technique by displaying methods in which my audience can help stop cyber bullying and if the audience may be a victim of cyber bullying then the advertisement communicates how the character does not act in a negative way but instead acts in a positive and
responsible way. This technique is used so the audience does not feel depressed or upset while watching the advert but instead feels positive which will then be reflected if the audience is cyber bullied online, (if the audience is cyber bullied online they will not act in negative way but instead a positive manner).



EBI, (Even better if):


EBI, (even better if): Displaying the technique of, ‘emotional response’ more clearly and efficiently, I may then have to re-film my myself, (Clare O’Mara) in order to display the character’s emotions more clearly, this is so emotional response of compassion becomes more clear to see, feel and understand by the audience.


EBI, (even better if): When filming I need to improve on is I need to make sure all experiment, (such as camera) is fully charged, this is because when I was nearly finished filming my camera’s battery was running low, which meant I had to quickly finished up filming in order to record the amount of footage I wish and needed to record. Therefore when filming I need to make sure all experiment is fully charged, (such as the camera I will be using) in order to record a large amount of footage I wish.


EBI, (even better if): Also when filming I may need to improve on deleting footage that I do not wish to use for my final advertisement, this is so to save memory and space for filming footage I do wish to use. Therefore when filming I need to make sure I delete any footage that I do not wish to use for my final advert in order to record footage I will wish to use for my social messaging campaign advertisement.

Did you need to reshoot anything?
I may need to reshoot the main character, (played by myself, Clare O’Mara) displaying emotions more clearly; this is so the storyline becomes easier to understand for the audience. Therefore I may need to reshoot the main character communicating emotions more clearly, (such as facial expressions), in order for the audience to understand the advertisement storyline more efficiently.





Did you stick to your storyboards?
When I was filming my social messaging campaign advertisement I did use the storyboards though out but the only time I did not use the storyboards was when I decided to add extra parts/scenes to my advertisement, this is so the storyline of my advert will become more clear to understand by the audience making the advertisement then appear more professional and successful for the audience watching.



Were you well prepared enough?
I believed I was fully prepared as I made sure my camera was fully charged, making sure I had all the correct experiment needed to film this advertisement as well as making sure there was no hazards in the location settings which may become a risk for myself or others when filming.




What have you learned about filming from this experience?
I learned that it is very difficult filming alone as well as filming myself, (alone), however I found the whole filming experience helpful as it gave me a better understanding of how to film different shot types/angles when filming.