Evalutation-Buzz.

I think the genre of music of what, 'Buzz' represents is pop music this is because it suggests a vibrations of music and it also suggests a emotion a person feels as the young generation (such as teenagers and adults) and some people may say, ‘Feel the buzz’. Therefore the word buzz means positive emotion felt by all age of people for a range of reasons. Which pop music produces by playing positive and up beat music. 



   The target audience for this radio station logo is young children aged 5-12 years of age this is because the logo contains a lot of colour which is stereotyped to appeal to the younger generation. Also the logo appears positive and not in any way negative this is so it shows younger children that this radio station will not play any music which is negative and may affect children.


    I aimed to appeal to this target audience which is children age 5-12 years of age because I used a lot of bright colours within the logo and the images used are positive and bright. (The image of a bee has a smile on it's face which shows that Buzz is a positive and cheerful radio station). Also the font style used appeals to the target audience this is because the font used appears as if it was hand draw by a children which relates to the target audience which is young children.



     Potential competitors for this radio station may be, 'Capital FM' and, 'Kiss'. This is because both of these radio stations plays similar music which will be played on my radio station Buzz. Therefore I need to make sure that my radio stations stands out in a positive way this can be done by playing music more often then Capital FM and Kiss and my radio station has a different target audience compared to Capital FM and Kiss. Therefore my radio station will stand out by playing music more often and attracting a different target audience.



     The look I wanted to create for my radio station logo was a positive, child friendly and fun logo. I did this by using brightly coloured images that would appeal to my target audience which is young children. I also create this look by making the logo clear to read my the audience this is so the target audience can clearly understand and read the logo without any trouble. Also I aimed this logo for young children as I imagined young children listening to the radio station's music while doing fun actives such as colouring in pictures.



          
     I create the appearance of my Buzz logo by adding an image of a bee, I did this by using the internet's image which allowed me to chose an image of my chose and which also appeal to my target audience which is young children. I then saved the image of the bee and opened it onto Photoshop. I then changed the size of the image so it was more clear to see by the audience I did this by holding down on the keypad, 'CMD and T' then, 'Sift' this was so the proportions of the image stand equal and so the image remained clear and not pixelated. After this I deleted parts of the background of the image I did this by using the, 'Magic wand tool' which I then selected and pressed the, 'Backspace button' which then deleted the parts of the image I did not want to be seen by the audience. I then realized that some text was on the picture that I did not want to be seen so I then used the, 'Rubber tool' which I used to deleted small parts of the picture that I did not want to be seen and so the logo appeared more professional.


     I then added text by using the website called www.Dafont.com which allowed me to chose any font to use in my Buzz logo. I decided to use the font called, 'Orange juice' this is because this font style appeared it be hand drawn which could be hand drawn from an child. Which represents that children help contribute towards the radio station. I then downloaded the font which I then use on Photoshop to help my Buzz logo appear more appealing and professional. I added the font onto my logo by using the, 'Text tool' I then place the tool where I wished my text to be. Next added the font and changed the sizing I did this by using the, 'Palette tool' which allowed me to change the width and length of font, I changed the width and length of the font this is so the text appear more clear to read by the target audience.

Here I have decided of what font text to use, I first looked at a website called www.Dafont.com, this website supplied many different types of text style which will appeal to many people as there is such as variety. I began by looking at the text style  called, 'Anime ace'. This text style was appealing but did not relate to my target audience which was young children so I decided not to use this text style as it did not relates to my target audience and would make my logo appear unclear. I then decided to use the text style called, 'Cookies'  this text style was instresting but may be unclear to read and would not appeal to my target audience fully this is due to the fact that the Buzz logo is target for both male and female gender but this font style would only appeal to the females as it appears feminine and stereotyped to appeal to females, so I decided not to use this font style as it would not fully appeal to my target audience for Buzz radio station. I then found a font style  called, 'Orange juice' this font style related to my target audience as it appear as if a child has created the word, 'Buzz'. Therefore this relates to my target audience because Buzz radio station is target for young children of both genders as this font style appears as if a child created the word, 'Buzz'. Therefore Buzz radio stsation reaches out to the young generatation in a postive manner. (I found all of these font texts using the website www.Dafont.com). I then decided to use the font type called, 'Orange juice' as it looked as if a child had created the text which relates back to my target audience which is young children.

I then decided whether or not to add colour to the text for my logo for Buzz radio station. I began by using the website www.Dafont.com and downloading the text style called, 'Orange juice' I then tested out the colour light pink. I thought that this colour for the text, 'Buzz' was unsuccessful due to the fact that it did not appeal to my target audience which is young children of both genders. This is because light pink is stereotyped to appeal to females not males. I then tested out the colour light green. I thought that this colour made it unclear to read the text. Thereofore I used the colour black for my text this is because it made the text more clear to read and appeal to both genders, (male and female). And the colour font appealed to the target audience as it appeared as if a child had hand drawn the text which will appeal to children because the Buzz logo's font will feel as if the logo is appealing to target audience.

   I then added a background by using the, 'Paint bucket tool' and selecting the colour white I then selected the background of the logo then the logo's background turned completely white I then decided that my logo needed to appear more interesting so I used the, 'Shapes tool' I then selected the, 'line shape' which allowed me to place the shape where I wished. I changed the colour of the line to make it more appealing and appeal to my target audience which is young children age 5-12 years of age. I changed the colour of the line by selecting the colour blue, the shape then changed to the colour of blue.


     I then added images of hearts which I got from the internet's images. I saved the images and put it onto Photoshop which I then used to make my logo appear more colourful and appealing. I changed the size of the image by pressing on the keypad, 'CMD and T' then, 'Sift' which kept the image's  proportions equal. I changed the image's place by rotating the image to how I wished this is so the logo appeared more professional and bold.



    The most successful part of my Buzz logo is the background this is because the background of my logo is bright, colourful and interesting this then makes the logo appear more professional and appeal more to my target audience which in this case is children age 5-12 years of age. Also the background of my logo is appealing because I used many types of tools to change and make the background more appealing. I also think the background is successful because I changed the colour of the shape to make it the logo appear more colourful and to appeal to the target audience more.




    The audience did think it suited to the genre of music because everyone recognized it was pop music. This is because everyone thought the use of images and text was successful and that the font style suggested pop style music. Therefore the logo clearly shown the style of music by displaying positive and colourful images and font, this was done by selecting and use brightly coloured images and changing the background of the logo to make it seem more appealing, interesting and professional.



      The skills I have developed is use different style of fonts. I did this by using the website www.Dafont.com and downloading the chosen font style to use for my Buzz logo. I have developed and improved this skill because before I would have not used other sources to use different styles of font to include in my work. This is because before I would have used the text supplied by the Photoshop software, and the font styles supplied by Photoshop is limited as it is not professional and interesting to the younger generation. Therefore this shows I have developed my skills of changing and using different styles of fonts to use in my radio station logo.



     My work compared to other similar logos shows that my logo stands out in an positive way this is because my logo shows use of many images and brightly coloured pictures and font styles. Whereas other logos does not include many pictures or brightly coloured backgrounds. Therefore my logo stands out to other similar logos because my logo is bright, fun and interesting.


        I could improve my Buzz logo by changing the colour of the image of the bee. I could do this by adding an outer glow to apart of the image which will make the image appear more professional and bold. I did not add an outer glow to the image at the time as it would make the original seem unclear and unappealing to the target audience. Therefore I would improve this logo by adding an outer glow to a section to the image of the bee which is at the middle of the Buzz logo.