Evaluation-Pulse

I believe the name, ‘Pulse’ represents a heartbeat, and a pulse shows someone is living and breathing. Therefore Pulse means for the radio station that music played keeps people alive as if people depend on Pulse radio station to keep them living and keeping people positive.  Therefore this shows that this radio stations plays music which is clubbing because the logo is positive and youthful which clubbing music is all about.




   The audience for this radio station is adults aged 18-30 years of age this is because the logo is not over colourful this is so the logo does not appear childish. Also the logo is suited to the target audience because there is some use of colours but a fair amount of colour used on the logo. Also the font style is bold and makes the logo seem much more appealing when this is included onto the logo of Pulse.




     I aimed my logo to appeal to people aged 18-30 years of age by creating a logo that had an equal amount of colour. This means there is not too much colour used but there is evidence of colour shown. Also the logo shows use of an appealing font type this is because this logo has use of a font type that is bold and clear to read by the audience. Therefore this will appeal to the target audience because the audience will want text that can be clearly seen by makes the logo seem more professional and appealing. Therefore the text and colour used on this logo appeals to my target audience because there is a fair amount of colour used and the font style makes the logo seem more professional.




      The competitors for Pulse radio station is, ‘Kiss’ and, ‘Club 1 Radio’. Both of these radio stations may become competitors for Pulse radio station because both of these stations playing clubbing music which will be played on my radio station. And both of these radio stations have similar target audiences to my radio station of Pulse. But my radio station will stand out because it will play more of a variety of clubbing style music, which will be old and new clubbing music. Rather just new clubbing music.




   The look I wanted to create for Pulse radio station was an interesting, trendy and appealing logo, which appealed to 18-30 year olds. Therefore if I created a logo that appear interesting, trendy and appealing then the audience will want to listen to Pulse radio station more this is due to that fact that the logo is suited to how the audience would wish a successful radio station to appear. This is shown in my logo I have created because Pulse radio station contains interesting images, which relates to the station, which is to play clubbing style music.





    I created the logo’s appearance by changing the background of the logo I did this by selecting the, ‘Paint bucket tool’ I then changed the colour of the logo to white. Next I selected the background of the logo which then turned completely white. This allowed me to create a logo to appeal my target audience. Next I added a music note I did this by selecting the, ‘Custom tool’ and selecting the music note. I then changed the colour to a light green this is so it would appeal to a male audience. I then added another picture by using the internet, to keep the propagations the same I held down on the keypad, ‘CMD and T’ then, ‘Sift’ I then chose a colour for this image which was light pink this is so it appealed to a female audience.


  

      I then added a text font to my logo, I did this by using the website www.Dafont.com and choosing the font type called, ‘HairyFun’. This font style appeared professional and interesting. I then changed the colour of the font to the colour black this is so the text was clear to read by the audience. I then changed the layout of the text so the audience could read each letter of the word more carefully. I then added a background to my logo I did this by using the, ‘Shape tool’ and selecting the line, I changed the colour of the line to a red. This is so the logo appeared more bold and appealing to my target audience.

I began by testing out different types of font texts I did this by using the website www. Dafont.com I then selected and downloaded the text style which was called, 'Hair Problems', I thought that this text did not link to my target audience so I then tried out the text style called, 'Hairliner' I thought that this text style was not bold enough and was unclear to read by the target audience. So then I decided to use the text style called, 'HairyFun'. I thought that this text style was very successful as it was clear to read by the audience/target audience, it was interesting, bold and the text style appeared very professional. Therefore I decided to use the text style called, 'HairyFun' as it was appealing and professional appearing and it linked to my target audience.

I then decided whether or not to add colour to the text of the font. I began by creating three of the same versions of the font style by using the website www.Dafont.com, I then downloaded the font style called, 'HairyFun' I downloaded this font style and then changed the colours of each font individuality. I first changed the colour of the first, 'Pulse' text to the colour blue. I thought that this colour was appealing but would not fit to my target audience this is because Pulse radio station is aimed for both genders, (male and female) and the colour blue is stereotyped to appeal to males rather then both male and females. I then thought the colour red might be better but it did not fit to my target audience either as this colour is also stereotyped to appeal to females. Also I decided to use the colour black as it made the font seem more bold, interesting and more clear to read rather then adding bright colours to a font's text.

 I then added another image using the internet which was of head phone, I changed the size of the image and keeping the proportions equal I did this by pressing, ‘CMD and T’ and, ‘Sift’. After I completed this deleted parts of the image I did this by selecting the, ‘Magic wand tool’ I clicked on the areas of the image which I did not want to show on my logo. After I completed this I changed the placing the image to make the picture clearer and to make the logo appear more professional. I then added another picture which was from the internet I then put this picture onto my logo and deleted parts of the background by using the, ‘Rubber tool’. This allowed me to delete parts of the image that the magic wand tool would not allow.




    I think the most successful part of my radio station logo for Pulse was the way I placed images and altered them to make the logo appear more appealing to the target audience. This is because I used many images but placed them in certain areas of the logo which then made the logo appeared more professional.  This is shown when I used an image of head phones and changed and placed the image where I wished but for this image I placed it on a letter this is because it represents people listening to music though the radio station of Pulse.



   When I did ask my audience if it fitted the clubbing genre of music everyone agreed that it fitted with this style of music. This is because the images used suggests what type of style of music of what this radio station may play. This is because there is used of an image of head phones which show use of bold colours this shows that this radio station plays up to date and youthful music that people listen to though the use of head phones. (Head phones are seen as very youthful when seen used by people as the young generation are stereotyped to listen to music though large head phones).



         The skills I have developed most when creating this logo was the use of different types of shapes. I did this by using the, 'Shape tool' which allowed me to selected a wide range of different types of shapes to be used in my logo. I have developed this skill because I have learnt to use shapes to use I wish and that I do not always need images from the internet but that I can use images from the software its self of Photoshop.


            My work compared to other similar logos shows that many types of logos have to attract a certain audience, which can be done by the use of colours, images and font style. This is because my logo shows its target audience by the use of colours, images and font style. This is shown when I used colours to appeal to both genders, the font style used shows my logo appears professional and bold and the images used shows that my logo can appeal to many people. Therefore many other logos used professional images, appealing colours and bold styles of font which is shown in my logo.


   I could improve this logo by making the font more colourful and bright. This is so the font attracts more of a wider audience. And makes the logo appear more appealing. Therefore I could improve my Pulse logo by changing the colour of the font to make the logo appear more bold and professional. This can be done by selecting the, 'Text tool' and choosing what colours to use.