Changes made to advert compared to animatic-original intentions.

Changes made to advert compared to animatic.

For filming my advertisement I realised in order for my advertisement to become more relatable for my target audience, (male and females aged 13-18 years of age) I decided to use a prop of a mobile phone device instead of a laptop, this is so my audience could relate to the storyline more successful.


I also decided to change the music for my advertisement; this is because the music I originally decided to use, did not successful relate/suit my advertisement, so I decided to change my music, in order to create a more calm and relaxed atmosphere. For my animatic idea I decided to use the music, (taken from, 'Sound cloud)' called, 'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'. However even known this song is powerful and creates an positive atmosphere it made my advertisement appeared less serious and dramatic, so I then use Sound cloud to search for a song that would fit and benefit my advertisement in a more appropriate and successful manner, I then discovered a song on Sound cloud called, 'Change The Way You Kiss Me ft Example', which I believed created a more appealing and calm atmosphere for the audience watching. Therefore I decided to change the music,(playing in the background of my advertisement) in order for the storyline and meaning behind the advertisement become more serious, (which in this case is to help stop cyber bullying). Animatic music,'Sander van Doorn & Yves V- Direct Dizko (Original Mix)'.

 


Completed advertisement music,'Change The Way You Kiss Me ft Example'.




As well as I decided to increase the length of the advertisement, (my animatic was 25 seconds whereas my final advertisement is 29 seconds in duration). So I decided to expand the length of my advertisement as I filmed a large amount of footage, (which included a wide range of different shot types/angles and information about the company, 'Connexcast'. So in order for the storyline of the advert to become clear and meaning full I would have to make my advertisement go from 25 seconds to no longer then 30 seconds, (my final advertisement is 29 seconds long)







 Animatic:
 



 Completed advertisement:

Final social messaging campaign advertisement

'Hiding in a screen'.


Evaluation:

WWW, (what went well): I incorporated use of the special effect, 'super expose', (seen when myself, Clare O'Mara reads the messages sent from the cyber bully, played by Kathryn Clark, this symbolises the main character reading the messages sent, but as well so the audience can read the messages from the main character's point of view). By using this special effect will then makes my advertisement appear more professional and original as it is uncommon for social messaging campaign adverts to include use of special effects, such as super expose.


WWW, (what went well): Also in my advertisement I included text layed upon my footage of my advert, this is so my audience could remain watching the advert but still understand the message being communicated to them, which in this case is, 'Stay connect. Stay safe' this message means myself and the company wish the audience to still use the Internet/social networking sites but use safetly.


WWW, (what went well): In the end of the advertisement I also included use of helpful websites and phone numbers, this is so if the audience wish to request help on issues involving cyber bullying then the audience will feel comforted knowing there are websites and people available to help those who are and may be a victim of cyber bullying.


EBI, (even better if): However I can improve my advertisement by included the logo more boldly and clearly instead of the logo being included subliminally, (the logo is seen when the main character exists the location). Therefore this advert can be improved by including the company, ('Connescast') logo more clearly in order for the audience to understand that this advertisement is official and professional.

EBI, (even better if): As well as this advert can be improved by displaying the main character's emotions more clearly, this is so the audience is able to understand the storyline/situation more efficiently as they understand how cyber bullying may effect a person.


EBI, (even better if): On the other hand this social messaging campaign advertisement can be improved more successfully by slowing down the footage; this is because the audience may find the advertisement confusing and unappealing as the advert has been sped up, (the reason behind speeding up the duration of the footage was so the storyline is still be included without having to remove any important footage which will play a key part in the storyline of the advertisement). Therefore this social messaging campaign advertisement can be improved by decreasing the speed of the original footage.

Reflecting on my filming experience so far.

What did you film?
For my social messaging campaign advertisement I filmed myself, (Clare O’Mara) communicating the idea of how cyber bullying can affect a person but mainly focusing on how a victim of cyber bullying should deal with the satiation is a correct and sensible manner. So I filmed myself entering the chosen location/setting of the advert, displaying emotions of the character, (though the use of facial expressions and body language), in which way the character is being cyber bullied, (which in this case the character is being bullied by her appearance) and how the character resolves this issue in a responsible and appropriate manner.



When did you film?
For my social messaging campaign advertisement I filmed on the 5^th February 2015, I decided to film this day as it gave me a large amount of time to film my advert, this will then help me create a more successful advertisement if I have large amount of time to film my advert.


WWW, (What went well):

-WWW, (what went well): When filming my advertisement I discovered that I filmed a range of different shot types/angles, this is so I could capture the character using the prop, (which in this case is a mobile phone) as well as the character displaying a range of different emotions. Therefore by including a range of different shot types and angles will help my final advert become more successful as I have used different shot types and angles in order for the advert to become more professional and appealing for the audience watching.


-WWW, (what went well): Also when filming my advert I included the form of a, ‘realist narrative’, (this is when the storyline is realist). This will make my final advertisement become more successful as the audience will be able to relate to characters and storyline more effetely, then making my advertisement become more professional as the audience are able to understand the advert/narrative more efficiently though the use of the social messaging campaign advertisement’s storyline.

-WWW, (what went well): For filming my advert I also included use of, ‘persuasive techniques’, which in this case was ‘reward power’, (this is when the product promises some positive benefit). I communicated this type of technique by displaying methods in which my audience can help stop cyber bullying and if the audience may be a victim of cyber bullying then the advertisement communicates how the character does not act in a negative way but instead acts in a positive and
responsible way. This technique is used so the audience does not feel depressed or upset while watching the advert but instead feels positive which will then be reflected if the audience is cyber bullied online, (if the audience is cyber bullied online they will not act in negative way but instead a positive manner).



EBI, (Even better if):


EBI, (even better if): Displaying the technique of, ‘emotional response’ more clearly and efficiently, I may then have to re-film my myself, (Clare O’Mara) in order to display the character’s emotions more clearly, this is so emotional response of compassion becomes more clear to see, feel and understand by the audience.


EBI, (even better if): When filming I need to improve on is I need to make sure all experiment, (such as camera) is fully charged, this is because when I was nearly finished filming my camera’s battery was running low, which meant I had to quickly finished up filming in order to record the amount of footage I wish and needed to record. Therefore when filming I need to make sure all experiment is fully charged, (such as the camera I will be using) in order to record a large amount of footage I wish.


EBI, (even better if): Also when filming I may need to improve on deleting footage that I do not wish to use for my final advertisement, this is so to save memory and space for filming footage I do wish to use. Therefore when filming I need to make sure I delete any footage that I do not wish to use for my final advert in order to record footage I will wish to use for my social messaging campaign advertisement.

Did you need to reshoot anything?
I may need to reshoot the main character, (played by myself, Clare O’Mara) displaying emotions more clearly; this is so the storyline becomes easier to understand for the audience. Therefore I may need to reshoot the main character communicating emotions more clearly, (such as facial expressions), in order for the audience to understand the advertisement storyline more efficiently.





Did you stick to your storyboards?
When I was filming my social messaging campaign advertisement I did use the storyboards though out but the only time I did not use the storyboards was when I decided to add extra parts/scenes to my advertisement, this is so the storyline of my advert will become more clear to understand by the audience making the advertisement then appear more professional and successful for the audience watching.



Were you well prepared enough?
I believed I was fully prepared as I made sure my camera was fully charged, making sure I had all the correct experiment needed to film this advertisement as well as making sure there was no hazards in the location settings which may become a risk for myself or others when filming.




What have you learned about filming from this experience?
I learned that it is very difficult filming alone as well as filming myself, (alone), however I found the whole filming experience helpful as it gave me a better understanding of how to film different shot types/angles when filming.

First draft and evaluation of advert.

Evaluation:

WWW, (what went well): For my social messaging campaign advertisement I have included use of the special effect, 'super expose', this is so my advertisement will become more meaning full as well as original; this is because it is not common for social messaging campaign advertisements to use the special effect of super expose.



WWW, (what went well): I have also used the logo of the company clearly, using the special effect, 'super expose' this is so the audience can watch the advert while at the same time see the company's logo being displayed in the advertisement.


WWW, (what went well): My advert is successful as well as I have incorporated use of a storyline, (which in this case is a young female is cyber bullied on a social networking site, but resolves the issue by reporting/blocking the cyber bully). Therefore this shows by including use of a storyline within my advert will then make it become more interesting and appealing for the audience to watch the social messaging campaign advertisement.


EBI, (even better if): However my advertisement can be improved my shorten the length of the advert/footage, this is because my advertisement at the moment is 34 seconds long and needs to be 25-30 seconds in length. This then shows in order to improve my advert I will need to shorten the advert in order for the audience to still wish to watch the advert and understand the concept behind it.


EBI, (even better if): As well as my social messaging campaign advertisement can be improved by making the footage/clips clearer to understand for the audience watching, this can be completed by slowing down the pace of the speed of the footage, (this can be changed but editing the speed of the  selected clip).


EBI, (even better if): On the other hand I can improve my advertisement by making the character's emotions, become clearer to see/understand. This can be improved my re-filming a selection of the advert where the character's emotions, (such as facial expressions) are easier to understand, this is so the audience will understand the storyline of the advertisement more efficiently and successful.