What my vox pop discovered.

From my vox pop I discovered that males and females aged 13-18 years of age are aware of what a social messaging campaign is about and why social messaging campaign exist, this is because I asked people in the video the first question, "What do you think a social messaging campaign is"? one of the members answered, "a campaign providing information to people" this shows male and females teenagers aged 13-18 years of age are aware of what a social messaging campaign is and the the meaning behind the advertisement. I then asked a second question to the members of the vox pop which was, "What do you expect to see in a social messaging campaign"? one of the members answered, "I expect it to be dramatic" this shows teenagers expect to social messaging campaign to dramatic, this shows when I create my advertisement I must make the advent dramatic, in order to appeal and interest my target audience of male and female teenagers.

I then decided to ask a third question to the members of my vox pop which was, "What channels do you expect to advertise a social messaging campaign"? one of the members of the group answered, "Properly all channels, expect channels like, 'BBC Four' as those channels are aimed for the older generations", this shows when I create my advert I must advertise my social messaging campaign on a range of channels but must appeal to my target audience, (which in this case is male and females teenagers, aged 13-18 years of age). The next question I asked the members of the vox pop was, "What target audience do you expect it to be for a social messaging campaign"? one of the members then answered, "11-20 year olds, as this age group will still be at school". This then indicates when I create my advert I must target people who still at some form of education; this is so the target audience can relate to the storyline characters, costume and locations setting more efficiently. I then moved onto asking the last question of the vox pop which was, "How do you feel while watching a social messaging campaign"? one of the members answered, "I would feel upset and intrigued". Therefore this shows when I create my social messaging campaign advertisement I must emotionally connect with the audience but communicate a message to the audience, (such as methods to be safe online).


In conclusion I discovered from my vox pop I will target my social messaging campaign for male and females aged 13-18; this is because from my vox pop, people aged 13-18 are not fully aware of what an social messaging campaign advertisement is and what the purpose behind it. So by creating an campaign advert aimed for males and females aged 13-18, will then help this age group become fully aware of what and the reason behind creating/advertising a campaign advertisement is. In addition from my vox pop I discovered that my audience expect the campaign advertisment to be dramatic; so in order to appeal to my target audience of males and females 13-18 years of age successful, I must make the advertisement dramatic and meaning full/symbolic, in order for my target to successful connect to the actor and message being communicate to the audience. Furthermore for my advertisement I must targeted people in some form of education; this is because members of my vox pop, expect social messaging campaign advertisements to target students, as well as targeting students will educate people of a young age about an serious issue, that they may not be fully aware of, such as cyber bullying. Therefore when I create my social messaging campaign advertisement I must make my audience understanding the reason behind creating and advertising an campaign advertisement, the advertisement must also be dramatic in order to clearly communicate a message to the audience, (such as cyber bullying), also my advertisement must be targeted for students in order to make younger viewers clearly understand the purpose of an campaign advertisement, so by targeting male and females aged 13-18 will make the age group efficiently understand the purpose of an social messaging campaign advertisement as well as the message being communicated, (such as how cyber bullying can effect a person and how to resolve the issue in a sensible manner).