The tempo in the Film4 ident changes throughout, As soon as the female on the left hits the bottle with the gun's bottle the tempo of the music changes dramatically and at the same time the Film4 logo appears. This could suggest that Film4 is an dramatic channel and will shows surprise their audience/viewers. Therefore Film4 have done this so Film4 appears/sounds more appealing this is done by the tempo changing which will make the ident and the channel seem more appealing if the music changes which will attract the audience attention more.
Here the composition is the logo of, 'Film4' appears. It appears slowly but makes an impact on the audience this is because its draws the viewer's attention of what is appearing on the screen which in the case is the Film4 logo. This then shows to the viewers what the channel is about. (This channel contains a range of different films for all ages). Therefore Film4 used this in their ident to show the audience clearly of what the channel is called which in this case is, 'Film4'. Therefore the markers of Film4 wanted to display their logo so the audience know and remember what channel their are watching. The logo also appears slowly so the audience have a long amount of time to see the Film4 logo/ to see what the channel is called.
The design feature, 'Space and time' is shown in this ident as the audience can clearly see the location of the ident. The location is an
abandoned area maybe with a low population this shows it is reality/set in the real world, this is because two people are using guns without any people shown within the area telling the male and female they did not feel comfortable using guns. Overall Film4 have done this because they want to create a realistic environment to show to the audience that Film4 is serious but can dramatically change by surprising their audience.
The Film4 ident is an example of all the design features. This is because it has a high density of information and a large amount of footage. And the narrator begins speaking when the logo of, 'Film4' appears. Therefore Film4 ident is doing this because the density of footage and information are equal which suggests that the channel wants to keep the audience interested so the viewers are still interested in the channel. Also in the centre of the logo the male and female remain this shows that both genders (all people), are always the certain of Film4, therefore Film4 have done this because Film4 are symbolic because their audience are the certain of all their attention and the audience are as important as the films they produce on the channel.
The type of design feature here, 'Interaction with viewers' is clearly shown here because the information is being presented by a narrator by speaking what will be next up on the channel. And the information is spoken/presented in a formal way as no slang is used but the ident is presented to be interesting. Therefore Film4 have used this type of design feature because they want to be appeal to all ages, (this is because Film4 presents films for all ages at a range of different times of the day). So Film4 narrator has to be clearly heard so the audience fully audience what will be on the channel next or coming up later on the channel. 
This type of display feature, 'Information VS Entertainment', is clearly shown in this ident. This is due to the fact that Film4 clearly state information of what is coming up next in the channel and what it contains, (which in this case is strong language). But the Film4 ident shows entertainment such as a male and a female shooting with a gun some glass bottles. Which some people may found appealing and interesting. Therefore Film4 have done this to appeal to many people by using a dramatic scene, which in this case is destroying glass bottles using a gun. Therefore Film4 are trying to be appealing and interesting to the audience so then Film4 becomes more of an interesting channel.
No comments:
Post a Comment