Casting decisions.

I will be creating a social messaging campaign advertisement, which will be communicating how cyber bullying effects others, what can be done in a to responsible way to resolve the matter sensible and information to help victims of cyber bullying. Before I create my advertisement I must plan whom I wish to included in my advert, this is when I do begin to film/create my advertisement I am fully aware whom is and able to be an actor for this social messaging campaign advertisement. Therefore I have decided that myself, (Clare O'Mara) and Kathryn Clark will be casting for this advertisement this is because myself and Kathryn Clark are aged 17, this then appeals and suits my target audience of male and females teenagers.

As well as because both the actors being included are teenagers, which will then make the advert become more relatable for the target audience watching. So by including actors similar to my target audience's age range this then makes it easier for my audience to relate to the storyline, emotions, costume and location settings of each character. Therefore by the audience relating to the characters, choice of costume and location setting this then makes my advertisement appear and become more successful as my target audience is able to relate to the characters though the use of costume and choice of locations. In conclusion this shows my deciding to cast myself, (Clare O'Mara) and Kathryn Clark, (both aged 17) will make it easier for my target audience to relate to the advertisement more efficiently.