Social messaging campaign advert's logo.

Here I have created a logo for my social messaging campaign advertisement, I have created this logo using the software of, 'Adobe Photoshop C36'. I then made the size of the paper 15cm by 15cm, in order for the logo to become clear to read by the audience, and so the image and text does not appear unappealing and unprofessional. I have decided to use a fist to symbolise wanting/wishing to help others though the use of communication, I also decided to use the colour, 'green' on the logo's fist in order to symbolise peace; this is so the company and advertisement does not appear aggressive but instead appears serious, helpful and sensitive. Also I decided to include the company's name, which the audience can see on the logo stating, 'Connexcast'; I have included the company's name within the logo in order for the audience to understand that this advertisement and logo is professional and an official company. In conclusion this shows I have created a logo for my company displaying both the company's name as well as a symbolic meaning in order to reflect on the company in a positive manner.

Questionnaire examples.

Here is are four examples of completed questionnaires taken by my fellow peers, each questionnaire was taken by an individual in order to receive effect and efficient information to help me towards creating a professional advertisement made to appeal to my target audience of male and females aged 13-18 years of age.

Example of questionnaire one:

Example of questionnaire two:

Example of questionnaire three:

Example of questionnaire four:

Shooting Schedule.

Here I have completed a, 'shooting schedule' which is part of the planning process for creating my social messaging campaign advertisement. This planning document is important as it will help me towards filming and planning how my completed advertisement will appear. 

Shooting Schedule advert.

Location vist sheet.

Here I have created the planning document, 'location visit sheet' which is created to give me a better understanding about the selected location in which I have decided to film my social messaging campaign advertisement for. 

Location Vist Sheet for advert.

Casting decisions.

I will be creating a social messaging campaign advertisement, which will be communicating how cyber bullying effects others, what can be done in a to responsible way to resolve the matter sensible and information to help victims of cyber bullying. Before I create my advertisement I must plan whom I wish to included in my advert, this is when I do begin to film/create my advertisement I am fully aware whom is and able to be an actor for this social messaging campaign advertisement. Therefore I have decided that myself, (Clare O'Mara) and Kathryn Clark will be casting for this advertisement this is because myself and Kathryn Clark are aged 17, this then appeals and suits my target audience of male and females teenagers.

As well as because both the actors being included are teenagers, which will then make the advert become more relatable for the target audience watching. So by including actors similar to my target audience's age range this then makes it easier for my audience to relate to the storyline, emotions, costume and location settings of each character. Therefore by the audience relating to the characters, choice of costume and location setting this then makes my advertisement appear and become more successful as my target audience is able to relate to the characters though the use of costume and choice of locations. In conclusion this shows my deciding to cast myself, (Clare O'Mara) and Kathryn Clark, (both aged 17) will make it easier for my target audience to relate to the advertisement more efficiently.

Risk assessment.

Here I have created the planning document, 'risk assessment', this is a sheet listing the different types of hazards that may become a risk while filming my social messaging campaign advertisement. This planning document is important as it gives me a clear understanding of what may become an issue when filming but as well as this planning document supplies myself with information of how to control and resolve an situation that may become hazard when filming.




Risk Assessment.

Treatement.

Treatment for advert. by bear_

Prop and costume list.

Prop and Costume for advert.

Music video documentary.

Budgeting Review.

My budget for creating my advertisement will be £1,000, this amount of money will be used to hiring a camera, tripod, actors, location settings, an apple computer and editing software. Also I found that an, 'Nikon D700' camera would be the most efficient camera to used for this assessment; this is because this type of camera captures footage and images professional, this will then make the overall footage appear appealing and interesting for the audience watching. I have also decided to use this type of camera, (the Nikon D700) due to the fact to use for weekly hire is £75, this price was fair considering I will recording my advertisement in a short amount of weeks. I will be using this camera for weekly hire for three weeks, this then gives me a total amount of  £225.

Also I researched a range of tripods that I may wish to use for advert, but I was mainly aiming to find a tripod that was cheap, easy and quick to use. So I then found a tripod called, 'Vinten Pro5' I have decided to use this tripod due to the fact to hire this tripod for seven days would cost £65, I thought this overall price was fair as I will be hiring this tripod for three weeks. Therefore for hiring this type of experiment will bring me to total of £195, (for hiring for three weeks).


The price to hire I will also decided to use which is, 'MacBook Pro laptop', (this product includes the editing software of, 'Final cut 7' and, 'Avid Media Composer 6' will cost £99 per week, and because I am using this experiment and editing software for three weeks it will then bring me to a total of £297 for using for three weeks. Therefore I have decided to use this laptop as it consist of both editing software and will help me develop my advert to become more successful overall. Therefore I have decided to hire both computer and editing software; this is because the computer and editing software is available for hire is for a fair price, this then means I can editing my social messaging campaign advertisement successfully and professional by using, 'MacBook Pro laptop', (this product includes the editing software of, 'Final cut 7' and, 'Avid Media Composer 6' for a total of £297 for three weeks use.

I then found out that hiring actors for my advertisement will cost a large amount of profit, this is because hiring one actor will cost £55 per hour. Therefore I have decided not to use actors in my advertisement, due to the fact it will cost to much to hire actors leading my advertisement to go over the budget. Therefore by not hiring actors in my social messaging campaign advertisement will mean I will have more money left for using for cheaper equipment, by not using actors, (due to the high pricing), then shows I am using my budget of £1,000, resourcefully; this is because I could use the other money on my budget to hire equipment that is required and needed more decrepitly, (such as camera and tripod).

As well as for hiring a location, such a classroom will cost £22 per week, ( I will require this location setting for three weeks). So for hiring this chose of location will bring me to a total of £66, so for using one location setting, (which in this case is a classroom) will cost £66. Therefore I have decided to use this selected location; this is because the location setting is for a low price, this then means I have more money available to use experiment that may be required for filming my advertisement.

Therefore I have discovered to hire all the experiment and location I wish to use for my advertisement, will cost me a total of £783. So with my total budget of £1,000 I will then have £217 left over, which I then can use for any other cheap experiment that I may wish to use for filming my advertisement. However I discovered that in order to create a professional advertisement I may require a wider range of equipment, this is so I will not be feel or become limited while filming my social messaging campaign advertisement. Therefore I have discovered that in order to create and film a successful and professional advertisement I will require a wide range of equipment, this is so I can film my advertisement easily, professionally and quickly.

Budgeting.

 When creating an advertisement there are a range of qualities that have to been acknowledge in order for the advert to be successful appearing for the audience watching. To begin to create a successful advertisement I must begin to plan the advert itself, such as what the advert will consist of, deciding what experiment is need, cost of hiring filming experiment and certain amount of space needed for advert. Also in order for the advert to be successful and appealing characters/actors may be required, so I may need to hire actors for my advertisement.

So for creating my advertisement I must consider when researching the cost are:
- Hiring the equipment. For example camera and tripod.
- The price of hiring locations needed for filming.
- Hiring actors/actresses.
- Also editing software which is required in order to create a professional advertisement. (I will edit my advertisement using, 'Apple Mac computers'.

This shows my analysing these following qualities then leads me to create a rough plan of how much money is needed for my advert and the budget for creating the advertisement itself.


I began my research into looking into the cost of hiring a camera. I search online for various different brands and different types of cameras; this is so I have a wide range of choice of filming experiment to create my advertisement for.



Here I have began researching into prices of cameras. This is so I am aware of what is the best price for an effective camera that I will use for filming my advisement.























 Here I have found this, 'Nikon D700' carmea that I may use for my filming my advert, this carmea is efficient and capturexs images and videos at high quality, as well as this carmea is for a fair price considering the quality of the images and videos it captures.




Here I have began research into tripods that I purchase in order to film my adivertment successful without the carmea moving when not wished so.

Here I found this tripod that I will use for my filming my advertisement, I may use this tripod as it is selling for a fair price as well as being able to use easily and quickly. I have decided to use a tripod that I will be able to use for a fair price, this is so I can purchase this product without going over the limit of my budget.

 

I then began research into what software I may decided to use for editing my advertisement together. It is important to find some form of editing software in order to create a professional and efficient advertisement.

 

For editing my advert I have decided to use an, 'Apple' computer, this is because the editing software used for this type of product is quick and easy to use, this then leads to the advert being completed shorter then expected so. From my research into what time Apple product I should use for editing my advertisement together I have decided that I will purchase the, 'IMac', this is because this product is one of the cheapest computers available, this is because this product is £49 per week. Therefore this shows this Apple computer will be the best computer to use for editing my advert together this because of it's cheap price and this product is known to be efficient for editing footage together.

 

 Here I have discovered a list of prices of days/areas I will be able to edit my advert together. This information supplies a list of prices and locations that will help me be aware of when I can edit my edit altogether; this is so I can create a successful and appealing advertisement.

Also I then found prices that it costs to hire actors, that I may wish to use for my advisement. This information is required so I have a better understanding of my budgeting and to hire the best actors for a fair price, this is so I can film an appealing and professional advertisement using professional actors.

As well as here is information about the cost and fees of hiring actors, this information is required so I am aware of how much it may cost to hire actor/s that I may wish to use for my advisement.

Also here is a wide range of information of cost of locations, this information is valuable and required so I can create an appealing and efficient advisement. This is because if I use location/s that link to the storyline and meaning behind the advertisement then the audience will then be able to relate to the storyline of the advertisement better, this then leads to the audience enjoy watching the advert then leading to the advert to help others in need.

I then completed the research I need to be aware of for planning to film my advertisement I then had to decided how I would calculate the prices of each product, location and actors I will be using/purchasing to use for my advertisement. This calculation is required in order to understand the budget for filming my advert and so I did not spend over the given amount of the budget. So in order for myself not to go over the budget price I must search for products, locations and actors for the lowest price possible, (this is so I did not go over my budget then making my advert cheaper and easier to create). Therefore from calculating all the prices of all my products, locations and actors, I have discovered that my budget is around £1,000, this total price was created by all the products, locations and actors I will be purchasing and using for my advertisement.