Ident planning evaluation.

1.) How similar is your final ident to your original planning? Give specific examples.

     We decided to change our final ident because the draft of the first ident was unsuccessful and unappealing so we had to create a whole new ident. But we did plan for our final ident which is called- The painting ident. (The type of planning we had was storyboards, locations we plan to film the ident and drawing of onscreen graphics). And all of this planning was similar to our final ident this is because we used the locations we planned was shown though out the ident. For example we planned the location for the painting ident to be filmed in a classroom the reason why we decided to film here was because only the plain paper would be shown in the ident so the location area did not have to link to the ident as only paper would be see on camera.

      Also the storyboards we planned shows clearly the use of props and locations, this is because in the planning of the storyboards we correctly drew how the ident would appear this is so we could target the audience more easily and clearly, (the target audience for this ident is males and females age 18-35 years of age). And the drawing of onscreen graphics shows clearly how we planned the final ident appear to the target audience watching this is so we could understand more about the target audience for the ident in order for the ident to become more successful and appealing. All of this planning is important in order for myself and Daniel James to have a clear idea of how the ident will appear to the audience watching and if improvements are needed.




2.) What differences are there? Give specific examples.

The difference within the planning compared to our final ident is that we changed the music in order to suit and appeal to the target audience and match the ident overall. The music we decided to use is called, 'Made in heights-Pirouette'. The target audience for our final ident is male and females aged 18-35 year old this is due to the fact that the use of painting will appeal to the audience this is because the audience may relate to the ident because the audience may enjoy painting, (art) for a hobby and the audience may enjoy the ident because then can watch the logo appear by using stop motion animation.




3.) Why did those changes happen?

We changed the music for the ident in order to appeal to the target audience more which is males and females aged 18-35 years of age this is due to fact we wanted to use slow paced, up to date and relaxed music in order to appeal to the audience. This is because the ident would appear more appealing and calm if the footage and music was relaxed which will then reflect on the overall channel, 'The Grid'. Therefore changing the music made the ident appear more relaxing and calm but remaining youthful in order to appeal aged 18-35 years of age.