Chosen song to create for music video.

The song I have chosen to create my music video is, 'Unknown' by the artist, 'Foxes'. This style of music  is in the R&B genre. This is because the conventions of this music genre is that the music is fast paced, the type of instrustments used to create the song are always fast paced and up beat, the artist is sining though out and the beat of the music will appeal to the audience as it is up to date and fast.  Also the target audience for this song is females aged 13-30. This is because the artist who is singing the lycis to this song is a female aged around that age group and the style of music is sterotyped to appeal to females aged 13-30 years. Also the use of a female artist will appeal to the female audience because audiences members who are female may wish to sound and appear how the artist appears and sounds is her music videos and songs.