Draft one of final ident.

    
               Here is the first ident myself and Daniel James created. This ident contains the use of the song, 'Syn Cole- Miami 82 (Avicii Edit)'. The song relates and reflects on this ident as the ident is fast as well as the music included within this ident.

       

Screen grabs of different shot types from other music videos.

Here is screen grabs from real music videos from the genre I have chosen. (Which in this case is R&B genre). These screen grabs I have used have inspired be to use for my final music video which I will be creating.






Here for the music video, '#selfie' extreme close up is used. Therefore when I create my own music video I plan to use extreme close-up this is so the audience can focus on us lip-synching in the music video.

 Here in the music video, '#selfie' the audience see the shot type medium shot. This is so the audince can see the artist and characters emotions, costume and locations clearly within the music video. Therefore this has inspired for when I create my music video because I wish to use medium shot angles so the audience can clearly understand the meaning behind the use of the costume, emotions and types of locations.

 In the music video, 'Wake me up' the audience clearly see use of a high angle shot this is used so the audience clearly see the location. Therefore this has inspired for my music video because when I create my music video I want to clearly show different types of locations so the audience understand more about the meaning behind the video and lyrics.

 In the music video, 'Beating heart' the audience clearly see use of long shot angle. This is used to see the artist lip-synching clearly, costume, location and understand more about the music video. Therefore this has inspired me because when I create my music video I wish to show the location and costume clearly though the use of different shot types and angles.

 

 Also in the music video, 'Wake me up' the audience clearly see use of a long angle shot. This is used so the audience see the location more clearly but still clearly sees the artist and characters within the music video. Therefore this has inspired for my music video because when I create my music I wish to use long shot so the audience clearly sees both characters/artist and the location/s.

 In this music video over, 'shot at the night' the audience clearly see use of over the shoulder shot type. This is used so the audience see the audience see the viewpoint of the artist to understand more about the music video and the artist. Therefore this shot type has inspired because it makes the video become more meaning full and relatable for the audience watching.

 

Also in the music video, 'beating heart' the audience clearly see use of  high angle shot, this is used to show a low status for the artist and characters within the music video. Thereofore this has insprired because it can the artist and characters seem more less powerful and clearly state the amout of status the artist may have.

In the music video, 'beating heart' the audience clearly see ue of a close up angle shot. This is used so the audience clearly see the emotions clearly created by the artist and characters. Therefore this has inspired for my music video because it will relate to the storyline of the music video though the use of faceial expressions.

For this music video, 'beating heart' the audience clearly see use of a medim shot angle this is used to show the artist's/character's emotions more clearly but aswell showing some of the location in the background. Therefore this has inspired me because this shot type can relate to the storyline more though the use of facial expressions and the type of location shown in the background.

Also in the music video, 'beating heart' the audience can clearly see the use of  low angle shot used this is used to make the artist appear more powerful. Therefore this has inspired me because it can make the artist and characters appear more powerful and meaning full.

 

Key shots for each idea for music video.

Here is the key shots I plan to use for the final music video.



Wearing suits- Here is six drawings of the key shots we plan to use for our final music video. For this idea for different shot types such as: close-up, medium shot, long shot, high angle shot and extreme close-up.

Traveler- Here is another six drawings of different shot types we plan to use if we wish to use this idea for our final music video. For this idea we plan to use the following shot types: low angle shot, long shot, medium shot, close-up and over the shoulder.

Workaholic- Also here is another set of six drawings of different shot types that we may use if we decided to use this idea for our final music video. For this idea we plan to use the following shot types: close-up, long shot, medium shot and high angle shot.

Three spider diagram ideas for music video.

Here is three different spider diagrams I have created for the music video- Unknown by Foxes.



Wearing suits- Here we began creating an idea for our music video. This idea is about two contrasting people who live two different lives but finally unite, this will be shown though the use of costume.

Traveler- We then began creating an second idea for our music video. This idea is about a young female who enjoys to travel to different areas. This will be shown though the use of location shots.

Workaholic- Next we the began creating another idea for our music video. This idea is a about a female is works to much then needed so but then decides to break away and ecape the work life to finally enjoy living her own life. This will be shown though the use of different shot types and angles. 

Annotated lyrics for chosen music video.

Here is the lyrics to the music video I have chosen to create, I have annotated the lyrics so I have an idea of what I will create before creating the final music video.

Chosen song to create for music video.

The song I have chosen to create my music video is, 'Unknown' by the artist, 'Foxes'. This style of music  is in the R&B genre. This is because the conventions of this music genre is that the music is fast paced, the type of instrustments used to create the song are always fast paced and up beat, the artist is sining though out and the beat of the music will appeal to the audience as it is up to date and fast.  Also the target audience for this song is females aged 13-30. This is because the artist who is singing the lycis to this song is a female aged around that age group and the style of music is sterotyped to appeal to females aged 13-30 years. Also the use of a female artist will appeal to the female audience because audiences members who are female may wish to sound and appear how the artist appears and sounds is her music videos and songs.

Market research- Existing products.

Social Message Campaigns:

Research of conventions and techniques used by social message campaigns.



Examples of social message campaigns:



Anti-Bullying advertisement example:

1.) What is the advertisement for?
This advert is an anti-bullying campaign. The advert is for the audience to realize how bullying can affect people/the victim.

2.) What techniques are used?
the types of techniques used is compassion. The audience feel sympathy for the character in the advert as the character speaks of how much bullying has affect her.


3.) What style is the advertisement?
The style of this advert id dramatic this is because the advertisement is communicating a serious issue to the audience watching. This is used so the audience realize how important bullying is and how much is can affect people. (It can affect people both mentally and physically).


4.) What form does this advertisement take?
 The form this type of advertisement involves is an realistic narrative. This type of form is used for this advertisement because the audience will relate more to the advert if it is realistic. Also the audience will understand the issue being communicated more if it is realistic and appears to be based around a true story.


5.) What conventions of advertising can we see?
The types of conventions used for this advert is that music is included though out the advert. The audience may not be aware that music is playing in the background as it is very low. This is so the audience can still understand what the character is saying but music is still included so the advert appears more professional. Also another convention used for this advert is that a message is being communicated though out this is so the audience fully understand the reason behind the advertisement.


6.) Who is the target audience for the advertisement and how can you tell?
The target audience for this advertisement is male and females aged 8-18 years of age. This because a young female is used in the advert in order to appeal to people aged 8-18 years. And so the audience fully understand that bullying can affect any age group.









Driving Safety advertisement example:


1.) What is the advertisement for?
This is an advert for driving safety. This advert is for the audience to be aware of road and driving safety. And all drivers have the responsibility to drive safely as it could save lives. And if driver users are not driving safely then they are putting themselves and others at risk. Therefore the reason behind this advert is to make the audience realize how serious driving is.


2.) What techniques are used?
The types of techniques used for this advert is fear this is because the audience may fear that they are not driving safe enough when on the road driving which puts other at risk.


3.) What style is the advertisement?
The style of this advert is dramatic this is because it is serious and important message that is being communicated to the audience. And the only way to communicate a serious issue to people watching is by making the advert dramatic. Another style used in this advertisement is surreal this is because two moving cars quickly stop moving and the world around them becomes slow motion. This is used so the audience clearly see the actions that speeding costs and to realize that speeding can affect many people even if they are not driving and unaware of the situation being made. Therefore the advert is used is make the audience aware of road safety and others while driving.



4.) What form does this advertisement take?
The form type of this advertisement is a anti-realistic narrative. This type of form is used to make the audience understand and be fully aware of driving and road safety. Also to make the audience realize that they have a chance to save themselves and other people's live.




5.) What conventions of advertising can we see?
The types of conventions used for this advert is a message is being clearly communicated to the audience watching this is included within the advert to make the audience understand the meaning behind the advert. (The meaning behind the advert is to only drive at a certain speed and to be fully aware of the speed limit while driving).



6.) Who is the target audience for the advertisement and how can you tell?The target audience for this advert is males and females aged 18-60 years of age this is because only a certain age group can begin driving so the advertisement must only aim the overall message at the legal age for people to begin driving. Also this advert is target for people aged 18-60 years of age because it is an issue only adults will be able to fully understand and may relate to. And the advert is aimed at both genders as it is an issue that affects and applies both males and females.









Donating blood advertisement:

1.) What is the advertisement for?
This advert is for donating blood and to spread awareness for people who need blood for other people in order to survive.


2.) What techniques are used?
The types of techniques used for this advert is compassion this is because the audience will feel sympathy for people who lives may be at risk as they blood to be donated to them in order to save their life.

3.) What style is the advertisement?
The style of this advert is dramatic this is used so the audience fully understand how important how donating to blood to other people is, and how it can save other people's lives.


4.) What form does this advertisement take? The types of form used for this advert is a reals tic narrative this is used to make the audience realist and understand how important donating blood. And by using an realistic narrative will make the audience aware of other people who are in need of blood.


5.) What conventions of advertising can we see?
The conventions used for this advert is a message is being communicated to the audience watching this is used so the audience understand the being behind the advert. Also logo is displayed at the end of the advert this is so the audience understand this advert is official. And music is included in parts of the advert to make it seem more dramatic this is used to make the message more serious for the audience watching.



6.) Who is the target audience for the advertisement and how can you tell?The target audience for this advert is males and females aged 16-60 years of age this is because the advert is communicating a serious issue and an issue to make other people aware that donating blood can save many people's lives.






Railway safety advertisement:

1.) What is the advertisement for?This advert is for to spread awareness to the audience about railway safety this is so the audience understands about railway safety in order to safe and make others aware and safe.



2.) What techniques are used?
The types of techniques used for this advert is an emotional response which in this case is fear. This is because using this type of technique will make the audience realize how serious railway safety is and how it can affect people in many ways.


3.) What style is the advertisement?The style of this advert is dramatic this is due to the fact using this type of style will make the audience understand more clearly about railway safety in order to stay while around railways.

4.) What form does this advertisement take?The form of this advert is an realist narrative this is so the advertisement becomes more real, meaning full and serious. Also by using this type of form will help the audience understand about railway safety this is because by including a family that many audiences can relate to makes the advertisement become more realistic as the audience are relating to the characters included in this advert.


5.) What conventions of advertising can we see?The types of conventions used for for this advert is a message clearly being communicated to the audience watching this is because the audience become more aware about railway safety by watching this advertisement. Therefore because the audience becomes more aware of railway safety shows a message is clearly being communicated to the audience watching. Also a logo appears at the end of the advert this is used so the audience are aware that this advert is official and serious.


6.) Who is the target audience for the advertisement and how can you tell?The target audience for this advertisement is males and females aged 5-90 this is due to the fact a family of many different generations are used this is used so the audience relate to the characters more this is because the characters used are a stereotyped family, (the stereotyped family is the father, mother, son and daughter). Therefore the advertisement are appealing to both males and females as it is an issue that affects both males and females and people aged 5-90 years of age.






Cyber bullying advertisement:

1.) What is the advertisement for?
This advert is to spread awareness for cyber bulling and for people who may be at risk of being bullied online as well to create awareness for people who have been previously been bullied though the use of social networking sites.


2.) What techniques are used?
The type of technique used for this advertisement is an emotional response which in this case is compassion. This is due to the fact that the audience feel sympathy for the characters within in the advert as it shows a young female being a victim for cyber bullying. Therefore using this type of technique makes the advert appear more realistic and serious for the audience watching.




3.) What style is the advertisement?The types of techniques used for this advert is, dramatic. This technique is used in order for the advert to become more serious for the audience watching.
4.) What form does this advertisement take?
The form of the advertisement is an realistic narrative this is so the advert becomes more relatable and realistic.


5.) What conventions of advertising can we see?
The types of conventions used for this advert is that this advertisement tells you about the message being communicated this is included in this advert so the audience clearly understand the meaning behind the advert. Another convention that is used in this advert is that a logo is clearly presented the end of the advertisement this is so the audience clearly understand that this advert is official and has a logical meaning behind, (which is to help stop cyber bullying).




6.) Who is the target audience for the advertisement and how can you tell?
The target audience for this advert is male and females aged 13-30 years of age. This is due to the fact that this age group is stereotyped and most likely to use social networking sites. Therefore this advertisement is targeting people aged 13-30 years of age because this age group use social networking most often. (Such as Facebook, Twitter and Instagram).

Prezi explaining about advertisements.

Here is my completed presentation, which was created using, 'Prezi.com'. This presentation is about the style of an advertisement, techniques being used and the audience, (target audience) for each advert in which I analysed. The presentation that ends displaying facts and information about advertisements, this research helped me towards creating a successful social messaging campaign advertisement.