R&B music genre conventions.

All five of these music videos are the R&B music genre this is show though the style of music and shown in the video.




















All five of these music videos have many conventions in common which is there is a clear use of editing, cutting, location, setting, shot types and costume. This is used so it makes the music video appear more professional and appeals more to the audience. Also the music videos all have a story line in common this is used to make the music video more interesting to watch for the audience this is due to the fact the audience may enjoy the music more if they can watch a video, (which relates to the music) while listening to the music playing. Therefore all five of these music videos have in common is that they show a clear storyline though out the videos and they show a wide range of different types of conventions such as shot types, location, editing, cutting, costume and setting. This is show in the video clips used by the website, 'www.tubechop.com'.










 For this clip the audience clearly see the convention of shot types. This is due to the fact the shot type, 'over the shoulder' is used then to a, 'mid shot' this is used in all of these music videos because it shows emotions of the characters and some the audience feel apart of the video when it is filmed over the shoulder. (As if the audience is following the characters behind). Therefore this type of convention is very common in many music videos because it makes it makes it more clear of the storyline of the video this is because it can be used to exaggerate character's emotions and show the location and setting of the video.







 For this music video clip the audience clearly see the convention of the location of the video. The location relates to the emotions of the character seen in this clip. This is because the location seen is isolated and empty which then means that the character feels alone and depressed. Therefore all music videos have in common is that they all show a clear location which is shown in this video because the audience can see where it is filmed which is in an empty forest during winter.




For this music video clip the audience clearly see the convention of cutting. This has been used to make the music video more appealing to the audience as it shows a character is travelling in different areas. Also this is common in all of these music videos as it is used to show a change in location, emotions, time and characters.




This music video clip shows the convention of setting. The setting provided and suggest  a youthful, fun and positive atmosphere this is because the audience clearly see many young adults enjoying themselves while listening and watching music being played. Therefore this convention suggest that this music video is positive, fun and youthful and is targeted for teenagers and adults this is because the video shows young people enjoying themselves while listening to music. This convention is very common in music videos this is due to the fact it makes the video more clear of what it may be about which then makes the music video more appealing and professional.






 In this music video clip the convention shows costume, the costume shown in the video is up to date and youthful clothing. This is due to the fact the people wearing the clothing are teenagers and young adults. This is then reflected in the music video because it suggest that the music is up to date and appeals to teenagers and adults. Therefore the target audience for this music video is teenagers and adults this is due to the fact teenagers and young adults are shown wearing youthful clothing which teenagers and young adults wear today. Also this convention is very common in music videos as it makes the video more clear of what the storyline may be about and who is the target audience for this music video.