Music video conventions.

In all music videos that is a lot happening this is so the audience can watch the video while listening to the music being played the audience can see a range of locations, settings, movement, performance, gestures, editing/cutting and pace this is all needed to make a music video appear professional and sound appealing.








   Music videos follow certain conventions this includes a meaning behind, a story line but most importantly music. This shows that music videos is not is not just about music is played it shows that music videos an interesting storyline for the audience to watch/listen to enjoy it. I found out that there is five different conventions for a music video.

So I found out that in a music video there is a clear location of where the characters are singing or acting a story which may link to the music being played in the background.

 Another convention is the editing in the music video this may be used to show different types of locations or to show a change in time this is to make the music video appear more appealing and interesting to the audience watching.






Also music videos also include a range of costume which is being worn by the character/s in the music video this is so the costume relates to the music video and make the characters appear more clear to the video being played.

Music videos also include a range of shot types which is to show the location of the video and emotions of characters, therefore shot types is very important in an music video so the audience can understand the video more and understand more about the storyline being played in the music video.


And another convention in all music videos is performance this is important so the audience understand more about the storyline of the music video this can be shown by characters, facial expressions, body language and location/setting. All of these conventions are important for music videos in order for a music video to be successful, appealing and professional.







In this music video clip you can clearly see the location of the music video. (The location is a street with a young male going down the street on a bike). The location is shown to make it reliable for the audience and it make the music video become more realistic and relatable





For this music video clip the audience clearly see the character's costume this is so the audience understand more about the storyline of the music video and understand more about the video. The costume that the character's wear in this video is causal, youthful and up to date. This is so the audience understand that the song playing relates to the costume and that the music played is targeted for a younger audience this is due to the fact the costume/clothing which is seen in the video is worn by teenagers. Therefore the target audience for this music video is teenagers which relates to the costume of the characters on the music video.






This music video clip shows a range of editing/ cutting in the music video. The editing used shows different characters, character's facial expressions, creates an atmosphere and character's body language. Therefore the editing used in this clip is used to make the storyline clear to the audience of what the music video may be about.






This clip from this music video shows a range of different shot types this is to show more of the location of the video and to shows emotions of the characters in the video. Therefore different shot types is important in an music video to make the video appear more appealing and professional to the audience.





In this music video clip shows performance this is so the audience understand more about the characters within the music video. This is important so the audience relate more to the characters so they understand their emotions more which is show though their performance level. And this is shown in this music video clip as the main character is seen running looking worried which suggest the female character is running away from her problems and the audience can understand this more though the performance level of the characters which is shown though facial expressions, body language and location/setting.