Another example of music video conventions.

  Here in this music video the audience clearly see the artist appear though out the music video this is due to the fact the artist plays the main character put also sings as well in the video. This shows that this character is very important in this video has he is show in the start and the end of the video.




  In the video the audience can clearly see the artist is lip-synching along with the lyrics. This is to make the music video appear more appealing and professional if acting and singing is included in the music video. And acting and singing/lip-synching is included in this music video which is shown in this clip.




  The audience can see that the artist is performing throughout the video. In this video clip the audience see that the artist is acting and showing emotions though body language and facial expressions this is due to the fact that the artist/character is seen running away looking scared which relates to the storyline of the music video. Therefore the artist is performing throughout the video.





  In this clip the audience clearly see more then 3 locations in this music video. This is so the music video appears more appealing and professional to the audience.




  The audience clearly see the artist wearing a youthful costume throughout the video this is because it relates to the target audience of the music video which is teenagers and adults. Therefore the costume used is trying to appeal to teenagers and adults though the artist chose of clothing/costume.





  In this clip the audience see a range of camera movements this is used so it creates an scary atmosphere this is due to the fact that the character is seen running away looking scared. And the camera's movements appears shackie this is so the audience feel as if they are running with the character seen in the clip running. This is used so the audience feel apart of the music video.