Thursday, 25 June 2015

Final logos, (after improvements).


Here are all my completed radio stations logos, after I made required changes in order to improve the logos, in order for them to become more successful and professional. Changes have been considered by peer's feedback, stating advance to how each logo can be improved.



 Here is one example I received back from one of peers, the information states what is required in order to improve all three of logos more efficiently.




For this logo I changed the amount of images, by adding more pictures, (such as headphone on the, 'L' for, 'Pulse' and added the symbols for pause and play). I decided to add both of these images as it relates to the radio station, which is supplying music. Therefore I decided to add more images in order for the logo to become more appealing and attracts the audience's attention more efficiently. 



 In addition I improved this logo for, 'Lock' by adding another image, (which in this case is a gold key), one of peers stated that I should add at least one more image, in order to improve the logo's appearance. So I decided to add a image related to Lock's radio station logo. In conclusion I have improved this logo by adding at least one more image, in order to improve this radio station's logo appearance in an professional manner, by considering peer's personal opinion.



 Also for this radio station logo, which in this case is, 'Buzz', I received feedback to how to improve this logo, which was increase the size of the text and images being included. So I acknowledged this feedback by increasing the size of of logo's name, 'Buzz' and increasing the size of the images being included. These changes were required and needed, as to made the audience clearly be able to understand and read the logo more easily. Therefore this logo has been improved as I have considered feedback from peers, as I wish to improve my logo in a more successful and professional manner.




Meanings behind each logo:
For the, 'Pulse' logo I have placed each letter in different heights/levels, this is so it will attract the audience's attention more efficiently, rather than having, 'Pulse' in one straight line. Pulse logo always has a black line running down the lower centre, this is to symlibce a person's pulse/heartbeat. Therefore this then means that Pulse is a radio station providing life, and new/upbeat music to an wide audience.

For the, 'Lock' logo I have included a use of a key hole this the text stating, 'Lock' inside the key's hole, there is a always an image of an key included. By including an image of a key symbolise the audience, and the key hole symbolise the radio station, 'Lock'; this then means that the audience are unlocking new music, will available for them when wished so.

In addition for the, 'Buzz' radio station logo I have included use an positive appearing image of a bee, I have included this image in order to appeal to the younger generation; this is because young children will find a bright/vibrant image more positive; this then suggests that Buzz radio station is a positive station, suitable for all ages, but targeted for young children.

Furthermore I have included use of an stripes, (lines) in all my logo's background; this is so each logo shows they are a family, (to, 'OW!') but as well making each logo attract the audience's attention more efficiently though the use of striped background.




Why my logos fit together:
All three radio stations logos fit together because all the logos are the same length, (which is 20cm by 20cm), the logos have a stripy background but the stripes are different colours which is to show how all three logos have originality and playing a range of different music to appeal to a range of ages. Also all the logos have, 'OW!' in the corner to show what music brand it belongs to this is show the audience know that all three logos link to together. And all logos are bright and colourful which makes the radio station appear more appealing to the audience because the use of bright colours suggests that the radio stations are positive for the audience.





How they are a family:
All three logos are a family as they show use of similarities such as all three logos are bright and colourful which suggests the logos will appeal to a wide range of target audiences, the logos are all the same length and width (which is 20cm by 20cm), the background for the logos are similar (logos have a stripy background to make the logo appear more bold, appeal to the target audience more and to make the radio station's logo appear more interesting to the audience). And all three logos show they are a family of logos because the logos show the brand's name in the corner which is, 'OW!' this is to show what the logo's brands identity is.





And how they help with OW! music's brand identity:

The logos help with OW! music's brand identity because the logos state in each corner of the logo, 'OW!' this is so the audience know that all three logos are linked together, and that all the logos come from the same music brand identity. This is helpful for the audience because the audience may enjoy one radio station and if wished so the audience can listen to two other radios, this is because I have created in total three logos. Therefore all three logos help with OW! music's brand identity because it clearly states in a interesting and bold font, 'OW!' this is so the audience is aware that all three logos came from the same music brand identity. 

Thursday, 18 June 2015

Evaluation for Pulse- Proof reading.

Here I have proof read my evaluation for, 'Pulse' radio station's logo, which I have created using, 'Photoshop' I found proof reading my work and adding corrections, (in red ink) very helpful as it gave me a better understanding of what is required in order to create a successful and professional final document of my final evaluation for Pulse's radio station's logo.  








Evaluation for Buzz- Proof reading.

Here I have proof read my evaluation for, 'Buzz' radio station's logo, which I have created using, 'Photoshop' I found proof reading my work and adding corrections, (in red ink) very helpful as it gave me a better understanding of what is required in order to create a successful and professional final document of my final evaluation for Buzz's radio station's logo.  









Final evaluation-Radio station logos.

Final evaluation.

Interent secondary research.

Here is more secondary research I used towards creating my social messaging campaign advertisement, all of this researched was conducted through the use of the Internet. I found this very helpful as I was, using as much resources as possible, in order to have a better understanding of how to create a successful social messaging campaign advertisement.



This screen shot is from this website:
http://www.moreaboutadvertising.com 






This screen shot is from this website: 
https://en.wikipedia.org/?title=Advertising 




This screen shot is from this website: 
https://en.wikipedia.org/?title=Advertising  





This screen shot is from this website: 
https://en.wikipedia.org/?title=Advertising  





This screenshot is from this website:
https://www.wpp.com/wpp/marketing/advertising/ 





This screenshot is from this website:
http://www.fastcompany.com/1702130/future-advertising 





This screenshot is from this website:
http://www.fastcompany.com/1702130/future-advertising 

Tuesday, 2 June 2015

Books secondary research

Here is all the secondary research I used towards creating my social messaging campaign advertisement, this helped me towards creating my advertisement as it gave me a clear understanding as what is required to make a successful and conventional advert, as well as how to efficiently target my audience.

















What my focus group discovered -Social messaging campaign advertisement.


In addition I filmed a focus group asking a range of questions, after members of my focus group watched my completed advertisement. (The members of my focus group was aged 13-18 years of age; relating to my chosen target audience for my social messaging campaign advertisement). When I asked my focus group the first question of, ‘What is the purpose of the advertisement’? I discovered that one of members of my focus answered, “It is to communicate cyber bullying to an audience that it’s wrong and that it should be stopped”. This shows female teenagers, 13-18 years of age, understood the purpose behind the campaign’s advertisement. This shows I discovered by asking this question that my both my focus group and target audience, understood the purpose behind the advertisement. The second I asked my focus group was, ‘What do you think the target audience for this advertisement is’? One of the members of my focus group answered, “You can experience it at any age, so younger then teenagers, so anyone. But mainly teenagers”. This then shows that my advertisement can appeal to any target audience age, as they believe the advertisement message reaches all ages, but mainly teenagers; this is because cyber bullying is known to effect mainly teenagers, (males and females aged 13-18).



Furthermore I asked my focus group the third question which was, ‘How has the company targeted this audience’, one member of the focus group said, “The actor in it, is really young, and she wears youthful clothing”. This shows I have successful targeted my audience of males and females, 13-18 years of age, due to the fact I have appeal to this age group though the use of including an actor whom is in my target audience age range of 13-18, I have also targeted my audience successful though the use of costume; this is because one of members of my focus group believed the actor included wears youthful clothing; this is reflected onto my advertisement, due to the fact it then makes my campaign’s advertisement appear more up to date, as the costume included in the advertisement is youthful. I then asked my focus group the next question, ‘Do you think the campaign’s advertisement is vibrant and youthful? And why?’ one of my members of my focus group answered by saying, “The adverts not horrific, you don’t really see any graphic stuff, you just see people speaking”. This then shows that my advertisement is vibrant and youthful, as there is no negativity being included in the advert, which then makes the advertisement appear more positive and shows the campaign’s advertisement is communicating a positive message instead of a depressing and negative meaning to the audience.



I then asked the fifth question to my focus group which was, ‘Do you think the advertisement is communicating a positive message? And why?’, one of the members from my focus answered by saying, “I think it is communicating a positive message, because the person resolves it in a calm way, and then don’t lash out on everyone”. This then shows that both my focus group and my target audience believes my advert is communicating a positive message; this is because my focus group state the actor deals and resolves with the situation, (being cyber bullied online) sensible, as well as communicating to the audience what to do if they may be in similar situation. The next questioned I asked was, ‘Could you clearly see the company’s tagline of, ‘Stay connected. Stay safe’ being displayed in the advertisement successful?’, one of my members group members stated, “The tagline was very clear, towards the end of the video because it was bold and in green, which symbolices peace”. In result this shows I have successfully displayed the company’s tagline of, ‘Stay connected. Stay safe’ efficiently, due to the fact the target audience clearly saw the tagline, as well as understand the symbolic meaning behind the choice of colour being included in the text. For my last question I asked my focus group, ‘Do you think the use of incorporating use of helpful, one of the members of my focus group answered by saying, “I think it was helpful because the users can find useful details, if they could use, if they were ever in that situation”. Therefore this shows members of my target audience are fully aware that it is helpful for an campaigns’ advertisement to incorporate use of contract details, in order they feel they need help with any cyber bullying issues the audience may suffer or know others whom suffer from cyber bullying while on the Internet.


Here is my focus group: