Here is my completed focus group; this focus group helped me understand the positives and negatives surrounding my social messaging campaign advertisement. So I will need to change my advert slightly in order to create a more successful and conventional advertisement.
Thursday, 16 April 2015
Tuesday, 14 April 2015
Focus group questions.
1.) What is the purpose of the advertisement?
2.) What do you think the target audience for this advertisement is?
3.) How has the company targeted this audience?
4.) Do you think the campaign's advertisement is vibrant and youthful? And why?
5.) Do you think the advertisement is communicating a positive message? And why?
6.) Could you clearly see the company's tagline of, 'Stay connected. Stay safe' being displayed in the advertisement successful?
7.) Do you think the use of incorporating use of helpful website and phone number for help, successful? And why?
2.) What do you think the target audience for this advertisement is?
3.) How has the company targeted this audience?
4.) Do you think the campaign's advertisement is vibrant and youthful? And why?
5.) Do you think the advertisement is communicating a positive message? And why?
6.) Could you clearly see the company's tagline of, 'Stay connected. Stay safe' being displayed in the advertisement successful?
7.) Do you think the use of incorporating use of helpful website and phone number for help, successful? And why?
Subscribe to:
Posts (Atom)