Presentation on advertisements:
1.)
What is the style of the advert?
The style of this advert shows it is a dramatic and an overall serious advert this is so the advert appeals more to the audience to make the product being advertised more serious and interesting product which then makes the audience want to purchase the product.
What techniques are being used to sell the product?
The types of techniques being used to sell this product is, 'celebrity endorsement', this advert uses the celebrity, 'Cheryl Cole'. The reason why the company has used this female celebrity for this advert as Cheryl Cole is a well known and attractive celebrity so by using this celebrity they are making the audience believe that buying this product will make you more attractive. Another technique being used is, 'reward power', this technique is used to make the audience believe that by using this product the condition of your hair will improve dramatically and make you more attractive. And the technique, 'star power' is be communicate as the celebrity, 'Cheryl Cole' is shown though out the advert.
Who is the audience for each advert and how can you tell this?The audience for this advert is females aged 13-40 years of age this is because the advert is steortyping females. This is because females are steortyped to enjoy and use hair products. Therefore by using a female celebrity it shows how much the advert is trying to appeal to females aged 13-40 years of age.
2.)
What is the styles of advert?
The style of this advert is humours, surreal and intersexuality. All of these styles are used in order for the product to become more appealing, funny and interesting for the audience. All of these styles are used in order for the product being advertisement become more interesting. This is due to the fact the advert contains humour and by using humour it is supplying a hidden message to the audience that consuming this product will make you a better, funny and overall and more interesting person.
What techniques are being used to sell the product?The types of types being used in this advert is, 'reward power' this technique is being communicate by making the product appear more humours, positive and appealing.
Who is the audience for each advert and how can you tell this?The target audience for this advert is both male and females of all ages this is because the advert appears humours to watch and is surreal so it becomes more interesting for the audience to watch. All this advert is suitable for ages because it is in no way inmporoiate and it is suitable for all generation is watch.
3.)
What is the style of the advert?The style of this advert is dramatic the reason why this advert is dramatic because it is a serious matter that can affect people's lives which can become life threating. Therefore the advisement is trying to communicate to the audience that smoking is a serious matter which can lead to serious after effects.
What techniques are being used to sell the product/issue?The type of techniques being communicated in this advert is, 'fear' this is because the advisement wants to make the audience realize how serious smoking is and help make the audience quit smoking. Another type of technique being used in this advert is, 'coercive power' this is the audience realize that smoking can lead to serious pain as well it could mean for some people life threating. Therefore this advert is trying to appear serious so the audience realize that smoking is a serious matter.
Who is the audience for each advert and how can you tell this?The target audience for this advert is male and females aged 18-80 years the reason why the advertisement is targeting people aged 18-80 years of age because people aged below 18 years of age are not allowed to purchase cigarettes which leads to smoking. As the advert has target both males and females as this is an issue that affects both genders.
4.)
What is the style of the advert?The style of this advert is, 'dramatic' this is because the advisement want the audience to realize and believe that not using this product may lead to your teeth and gums becoming unhealthy.
What techniques are being used to sell the product?The techniques being used to sell this product is a hidden message this is used for the audience to believe they may have unhealthy teeth/gums, which leads to the audience purchasing this product. Therefore this technique s used for the company and adversitment is make a large profit.
Who is the audience for each advert and how can you tell this?The target audience for this advert is both male and females aged 13-60 years of age. This is because the advert contains a lot of information that children may struggle s understand. Also the advert is targeted for both male and females as it is an issue that affects both genders.
5.)
What is the style of the advert? The style of this advert is, 'animation' this is used in order to appeal to the younger generation. And to make the young generation which to use this product. Therefore animation is used so the company and advertisement can make more of a higher profit.
What techniques are being used to sell the product?The types of techniques being used for this advert is, 'reward power this is used to make the audience to believe that by using this product you will become a more positive person overall. Also this form of advisement is, 'series' this is because this company and advisement want it to make it appear as if the series of advisements tell a story. Therefore a series is used in this advert to appeal to the audience watching and to make the audience want to buy the product more.
Who is the audience for each advert and how can you tell this?The target audience for this advert is male and females aged 1-10 years of age this is because this advert is steortyped to appeal to young children though the use of animation and bright colours. Therefore the use of animation and bright colours will appeal to children as it appear positive and fun this will then lead to the audience wishing to purchase the product.
